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About Creative
OUR STORY
THE FIRST PERSONAL
COMPUTER DESIGNED AND
MADE IN SINGAPORE.
1984 - Cubic 99
Launched in 1984, the Cubic 99 was the first personal computer designed and made in Singapore. Known as the "talking computer" that “speaks” in English and Chinese, the Cubic 99 was valued for its functionality and affordability, according to the National Library Board's Singapore Infopedia.
THE FIRST COMPANY
WHO GAVE PC A VOICE
1989 - Sound Blaster
In the 80s, the PC was only capable of making beeping sounds. With the aim of bringing sound into the computer world, Mr Sim gave the PC a voice by developing the Creative Music System music card in 1987. The PC sound standard for the world was then created in 1989 with the launch of the very first Sound Blaster 1.0 sound card, igniting the start of the PC audio. With over 400 million Sound Blasters units sold worldwide over the years, Creative made its mark in the tech world.
In 1992, Creative became the first Singapore company listed on Nasdaq, the world's second-largest stock exchange.
In 1994, Creative debuted its shares on the Main Board of the Stock Exchange of Singapore trading in Singapore dollar.
INTRODUCED THE MP3
PLAYER TO THE WORLD
In 1999 to 2000 - Nomad and Zen MP3 players were introduced. In 2000, Creative introduced digital audio players with its Nomad, MuVo, and Zen series of MP3 players to the world. The first Nomad Jukebox was launched back in 2000 and this set the stage for the Zen series.
Ultimately, the Zen series became the talk of the town as Creative went head-to-head with Apple over a lawsuit for its ZEN patent ™ and won, with Apple settling the legal dispute for $100 million.
BECAME KNOWN FOR
PORTABLE SPEAKERS
2011 - Portable speakers
In 2011, Creative became known for its portable speakers, delivering better and improved audio compared to default mobile phone speakers. The ZiiSound Dx series and the D80 packed a powerful audio punch and allowed music lovers to stream their favorite tunes via Bluetooth.
Following the success of the series, the Sound BlasterAxx was launched in 2012, which features smart voice communication technology, and then Sound Blaster Roar in 2014 and iRoar in 2016; both were popular amongst audio enthusiasts.
SUPER X-FI HEADPHONE
HOLOGRAPHY
2019 to 2020 - Super X-Fi headphones were introduced. Till date, Creative Technology scored an incredible win for the Super X-Fi Headphone Holography at CES 2019 and CES 2020 (the world’s largest tech show), with its highest-ever awards tally of 23 from prominent consumer electronics media - all for one game-changing technology that recreates a high-end multi speaker surround system within your headphones.
