In the 80s, the PC was only capable of making beeping sounds. With the aim of bringing sound into the computer world, Mr Sim gave the PC a voice by developing the Creative Music System music card in 1987. The PC sound standard for the world was then created in 1989 with the launch of the very first Sound Blaster 1.0 sound card, igniting the start of the PC audio. With over 400 million Sound Blasters units sold worldwide over the years, Creative made its mark in the tech world.
In 2011, Creative became known for its portable speakers, delivering better and improved audio compared to default mobile phone speakers. The ZiiSound Dx series and the D80 packed a powerful audio punch and allowed music lovers to stream their favorite tunes via Bluetooth.
Following the success of the series, the Sound BlasterAxx was launched in 2012, which features smart voice communication technology, and then Sound Blaster Roar in 2014 and iRoar in 2016; both were popular amongst audio enthusiasts.