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Creative Introduces Silencer™ Audio Technology in the Release of Creative Tournament Gaming Headset HS-1100

Breakthrough Noise-Canceling Technology Eliminates Ambient Background Noise from the Microphone to Provide Crystal-Clear in-Game Communications

SINGAPORE - 8 January 2009 - Creative Technology Ltd. today introduced Silencer™, its proprietary noise-cancellation technology, with the release of the Creative Tournament Gaming Headset HS-1100 - the world's first product to incorporate Creative's Silencer. Creative's Silencer is a breakthrough in voice technology that allows the user's voice to be clearly heard by other gamers they are communicating with, because Silencer intelligently eliminates ambient background noise to provide improved voice fidelity. So now a gamer can have music blaring in the background, have their dog barking, or pop cans of Red Bull, because Silencer will block out the ambient noise. Teammates and allies can hear their voices more clearly than ever before possible in online gaming. Silencer technology will be unveiled for the first time this week with the introduction and live demonstrations of the Creative Tournament Gaming Headset HS-1100, at the Consumer Electronics Show in Las Vegas in the Creative exhibit #30651 in the South Hall of the Las Vegas Convention Center.

“With the Silencer technology, gamers will be blown away whether they're playing an intense 5 v 5 Counter Strike™ match or a raid in World of Warcraft™,” said Steve Erickson, Vice President and General Manager of Audio and Video at Creative Labs, Inc. “Our award-winning audio engineers are passionate about gaming, so they had a lot of hands-on experience when they invented Silencer, which was developed specifically to give gamers a competitive advantage.”

Just as Silencer is a breakthrough for in-game communications, Creative's proprietary X-Fi audio technology has set a new standard for game audio. The Creative Tournament Gaming Headset HS-1100 includes 40mm neodymium drivers for excellent sound quality, plus Creative's proprietary X-Fi audio technology, for improved audio playback:

• X-Fi Crystalizer^® technology leverages audio algorithms to intelligently and selectively determine how to restore the highs and lows from sound effects and voices that were damaged or diminished during the game audio compression process.
• X-Fi CMSS^®-3D technology creates virtual surround sound in games so you hear your opponents in their precise location even when you cannot see them.

The Creative Tournament Gaming Headset HS-1100 also features:

• VoiceFX which offers up to 18 selectable voice-morph personas that range from Aliens to Orc, for more engaging in-game voice communication
• 40mm Neodymium magnet drivers for excellent sound quality
• A detachable microphone boom allowing the headset to be used as regular headphones in non-gaming scenarios
• Ultra-comfortable earpads for extended gaming sessions
• An in-line volume adjustment with microphone mute control
• Foldable earcups offer convenient storage

Pricing and Availability
The Creative Tournament Gaming Headset HS-1100 will be available at The CREATIVE Store at International Business Park, the online store at sg.store.creative.com and authorised dealers in Singapore from end April 2009 onwards at the suggested retail price of S$239.00.

For more information about the Creative Tournament Gaming Headset HS-1100, please visit www.creative.com/headphones.

Creative Tournament Gaming Headset HS-1100

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN^® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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