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About Creative

Creative is the worldwide leader in digital entertainment products. Founded in Singapore in 1981, we started with the vision that multimedia would revolutionize the way people interacts with their PCs.


Our People

We can’t build great audio products without a team

Thanks to our founders and a talented team of sound engineers, developers, and business-driven folk, Creative has been a driver of innovation in the development of audio products. Our headquarter is in Singapore and we operate in North America, Europe, and Asia.


Creative at a Glance


Manufactured over 157 number of products

400 million

> 400 million Sound Blasters sold worldwide

> 288

Over 288 employees worldwide


We deliver our products to 55 countries

Our Story

We are the company who broke the silence of the PC.

Known for our Sound Blaster sound cards and for launching the multimedia revolution, we offer cutting-edge audio work solutions, premium soundbars, high performance headphones and many more.

Our company’s innovative hardware, proprietary technology, and applications are all designed to meet users’ every audio need–anytime, anywhere.


Explore More

Creative Outliers

We strive to redefine athletic experiences and empower individuals to reach new heights.

Creative Milestones

Since our establishment in 1981, Creative has grown from strength-to-strength. View our achievements over the years.

Creative Companies

Explore our range of quality audio products designed for your everyday audio needs.

Investor Relations

View financial information, investor resources and more.

Press Room

View the latest news from Creative and download product images.


If you are passionate about audio, join us!