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About Creative



January 2023

Creative established the Creative Innovation Centre, embodying the commitment to pioneering ideas. Subsequently, in July 2023, Creative proudly launched Project Watcher on Indiegogo, a hardware-based, plug-and-play solution that seamlessly merges videos from two cameras into a single output, creating an immersive blend of visuals and sound. Learn more about Project Watcher at https://project-watcher.com/

May 2023

Creative Sound Blaster X5 is awarded the the SBR Technology Excellence Award in the Hardware - Electronics category. This prestigious award recognizes the exceptional performance, design, and features of the Sound Blaster X5, and highlights Creative's commitment to innovation and excellence in audio technology.

August 2023

Creative announces a partnership with xMEMS Labs, the pioneers in solid-state fidelity, bringing in a new era of audio excellence for users worldwide by incorporating xMEMS' cutting-edge micro-electro-mechanical system (MEMS) solid-state speaker technology into Creative's True Wireless Stereo (TWS) products.

The pioneering launch of the latest Creative Zen Hybrid Pro wireless headphones and their accompanying bundles, the Creative Zen Hybrid ProClassic and Creative Zen Hybrid ProSXF heralds a new era in wireless audio, as they harness the power of LE Audio to provide users with pristine sound quality, ultra-low latency streaming, and the versatility of multi-streaming for a truly elevated audio experience.

Complementing this groundbreaking release are the all-new Creative BT-L3 and Creative BT-L4 audio transmitters, which serve as gateways to unlocking the core features of LE Audio and Super X-Fi technology as well as paving the way for an expanding LE Audio ecosystem.

September 2023

Creative Technology announces its strategic partnership with Skyworth, bringing the award-winning Super X-Fi Spatial Holographic Audio technology into their latest TV line-up, which includes state-of-the-art miniLED 4K models. After receiving 23 prestigious awards at CES 2019, Super X-Fi is set to revolutionize the way users experience sound on Skyworth's top-of-the-line TVs, making home entertainment truly exceptional.

November 2023

The much-anticipated Creative Aurvana Ace and Creative Aurvana Ace 2 were released, introducing the latest true wireless earbuds with groundbreaking solid-state, all-silicon MEMS-based drivers.

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