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Creative Logo

Hi there, we’re creative labs.
Some also know us as sound blaster.

We make your audio
sound better.

See what we do

OUR AUDIO

You care about stunning graphics, but what about sound? Ever tried watching a thriller on mute? Our audio technologies are researched and developed from the ground up to challenge the notion that default audio is enough, because it really isn’t.

Pushing the envelope on three broad categories, we aim to help you find the missing details in your audio that you didn’t even know existed.

Audio Immersion

Audio Immersion

We’re serious about our audio and making it better for you. Sound engineers and designers hone their crafts over decades to add mood, tempo, and emotional depth to media content.

We make sure their masterpieces reach you—every single layer of those details that tells an emotive story.

Gaming

Gaming

Audio in gaming goes beyond bass and surround. From audio cues to expertly-tuned equalizer settings for footsteps, gain an edge over your rivals.

Our strength lies in our decades of expertise to deliver accurate positional audio, and combining them with intuitive controls for you to conquer your game.

Communications

Communications

Voice communications are essential in today's interconnected world. Whether you are gaming, catching up with loved ones, or in a conference call, vocal clarity is incredibly important.

We eliminate disruptive noises and enhances voice intelligibility so you can hear and be heard clearly.

OUR TECHNOLOGIES

Audio Immersion

  • Powered by Sound Blaster

    Level up your home cinema experience

    Focus on your show without having to sacrifice the ambient effects of an action-packed show to listen to the dialogs exchanged between the characters.

    FEATURES
    Clear Dialog

    It’s a total downer when the show characters’ dialogs get drowned out by the explosive sound effects and background music. Trust us, this is not about volume level, it is about vocal intelligibility enhancements, delivered to you by Clear Dialog.

    LEARN MORE
    Surround

    Nothing says “complete cinematic experience” like good surround immersion. Our Surround technology provides expanded soundstage with spatialized audio from any type of audio source for a more realistic and comfortable listening experience.

    LEARN MORE

    Powered by Sound Blaster is a set of audio technologies built directly into a range of speakers; simply toggle the effects on and off via the assigned physical buttons of the device to hear the difference.

    Available in: Speakers, Soundbars

  • Acoustic Engine

    Take control of how and what you hear

    From our industry-leading Surround Virtualization to restoring acoustic details in music files, gain full customization for your audio settings with this suite of audio technologies.

    FEATURES
    Bass

    Don’t ruin your mix with hollowed or muddied bass boosters. Our Bass technology brings chest-pounding enhanced bass without overwhelming other ambient effects.

    LEARN MORE
    Crystalizer

    Music and movie files are often compressed to make the file size smaller, which in turn sacrifices audio fidelity and details. Crystalizer restores that.

    LEARN MORE
    Surround Virtualization

    Surround transforms standard audio into a full-fledged multi-speaker virtual surround experience on your stereo headphones or desktop speakers.

    LEARN MORE
    Dialog+

    Dialog+ ensures zero compromises on ambient effects while intelligently amplifying the volume of the vocals and spoken dialogs so you can hear clearly, and follow the story.

    LEARN MORE
    Smart Volume

    If you love multi-tasking across several tabs and in-app screens all at once, you need this. Smart Volume balances sudden spikes in volume change to deliver a consistent listening experience.

    LEARN MORE

    Acoustic Engine is a suite of audio technologies that can be accessed and customized through our free software for PC and Mac, available for download on our Worldwide Support page for supported devices.

    Available in: External USB DACs and Amps, Internal Sound Cards, Audio Adapters, Soundbars

  • Super X-Fi

    Personalized surround sound that is unique to your ears

    Enjoy your favorite media in all its glory with multi-channel surround sound in your headphones no matter the time or day.

    FEATURES
    Super X-Fi Headphone Holography

    Super X-Fi captures the listening experience of a high-end multi-speaker setup and recreates the same expansive experience in your headphones, personalized according to your head and ear anthropometry.

    LEARN MORE

    Super X-Fi Headphone Holography can be activated via the built-in physical button available directly on our SXFI and Sound Blaster products. We strongly encourage users to download our free SXFI App on mobile for Android and iOS devices to personalize and upload their custom Super X-Fi profile for a revolutionary surround sound experience.

    Available in: Headphones, Gaming Headsets, External USB DACs and Amps, Soundbars

Gaming

  • Scout Mode

    Precise audio cues to hear beyond what you can see

    Detect your enemies’ slightest movement before even seeing them on screen with enhanced audio cues and expertly-tuned equalizer settings for footsteps.

    FEATURES
    Scout Mode

    Whether it's the sound of your enemies' footsteps, gun reload, or a slight ruffle in the grass, Scout Mode has the ability to pinpoint the sounds right in your ears. Audio details are amplified and analyzed in real-time to improve your reaction time during gameplay.

    LEARN MORE

    Scout Mode is available on selected Sound Blaster products via our free software for PC and Mac users. The software can be downloaded on our Worldwide Support page for supported devices.

    Available in: External USB DACs and Amps, Internal Sound Cards

  • SXFI BATTLE Mode

    Accurate positional audio of your enemies’ location

    Win battles with hyper-realistic surround audio combined with precise positional audio without sacrificing that immersive 3D surround experience in headphones.

    FEATURES
    SXFI BATTLE Mode

    Gain the edge over the mass market 7.1 virtual surround headphones with SXFI BATTLE Mode that delivers positional audio prompts with stunning clarity and accurate depth. Plus, it is personalized according to your head and ear anthropometry.

    LEARN MORE

    SXFI BATTLE Mode can be activated via the built-in physical button available directly on our SXFI and Sound Blaster products. We strongly encourage users to download our free SXFI App on mobile for Android and iOS devices to personalize and upload their custom Super X-Fi profile for a revolutionary surround sound experience.

    Available in: Gaming Headsets, Headphones, External USB DACs and Amps, Soundbars

Communications

  • SmartComms Kit

    Simplify the way you communicate online

    Skip the unnecessary microphone controls, focus on your online chats whether for work or play, and sound clear in them without the annoying background noise or being told to “please go on mute”.

    FEATURES
    NoiseClean-out

    Sometimes, we are the problem. NoiseClean-out removes unwanted background noise from YOUR side of the call so others can hear you clearly. Your background noise is suppressed, delivering only your clean voice to them on the other end.

    LEARN MORE
    NoiseClean-in

    But sometimes, we are not. NoiseClean-in removes unwanted background noise of the OTHER users in the call so you can hear them better. This is done by suppressing their noise while retaining the spoken dialogs, and delivering the “cleaned” voice to you.

    LEARN MORE
    VoiceDetect

    No more of that scramble to unmute yourself when it’s your turn to speak. Get unmuted automatically as you speak and be muted again after you’ve stopped without lifting a finger. VoiceDetect works by voice detection and frees up your hands and mind for other important tasks.

    LEARN MORE

    SmartComms Kit is a suite of online communication features that can be accessed and customized through our free software for PC, available for download on our Worldwide Support page for supported devices.

    Available in: Headphones, Webcams, Speakers, Soundbars, External USB DACs and Amps, Internal Sound Cards

  • CrystalVoice

    Be heard clearly with enhanced vocal clarity

    Eliminate unwanted noise and echoes, be heard clearly without having to yell, or even morph your voice into different characters or accents just for fun.

    FEATURES
    Acoustic Echo Cancellation

    Don’t get called out for causing the annoying echo that goes on a loop in the call. Acoustic Echo Cancellation intelligently detects and eliminates the echoes that happens when your system feeds back audio into the call, so everyone can listen better.

    LEARN MORE
    Smart Volume

    Let others hear what you’re saying clearly without having to yell or whisper, and regardless of where your microphone is. Smart Volume automatically adjusts the loudness of your voice to maintain a consistent volume level to others.

    LEARN MORE
    Noise Reduction

    Get rid of your background noise in the chat with Noise Reduction. This feature constantly monitors your environment to pick up and eliminate the unwanted noise in the background that interferes with the conversation.

    LEARN MORE
    Microphone Equalizer

    Sound natural and clear to others in the same call. Microphone Equalizer is designed to compensate your personal headset’s built-in microphone or your external microphone by adjusting your tonality, so you’ll sound better to others.

    LEARN MORE
    Voice Morph

    Morph your voice into different characters and accents just for fun. Voice Morph has the ability to alter your voice with a variety of effects—you can add interesting accents to your voice or even sound like a completely different person.

    LEARN MORE

    CrystalVoice is a suite of communication technologies that can be accessed and customized through our free software for PC and Mac, available for download on our Worldwide Support page for supported devices.

    Available in: External USB DACs and Amps, Internal Sound Cards

  • GameVoice Mix

    Make quick adjustments to your game and chat’s volume levels

    Instantly adjust and find the right balance of your game and chat audio without having to leave your game screen or opening any additional mixer settings.

    FEATURES
    GameVoice Mix

    This intuitive control lets you increase your voice chat volume instantly during a raid to hear your team better, or decrease the chatter and amp up your gaming audio during a particularly climatic scene on your game or when you need to focus on the in-game audio cues.

    LEARN MORE

    GameVoice Mix can be controlled via the built-in physical volume control knob available directly on Sound Blaster products. Users are required to perform a one-time setup on their preferred platform–PC, Mac, PS5, PS4, Nintendo Switch—before enjoying the feature.

    Available in: External USB DACs and Amps

OUR WORKS

We believe that audio is unique and personal to each of us.

The resounding experience of audio is emotive.

From voice comms to industry-leading state-of-the-art surround virtualization, we've constantly been at the forefront of audio development for decades, and have developed a suite of audio enhancement technologies designed for the sole purpose of delivering the absolute best experience of YOUR audio.

Our Products
Our Story
We make your audio sound better.

SEE OTHERS SERIES AND TECHNOLOGIES

OUR SERIES

Products

AE-Series Internal Sound Cards

G-Series Gaming DAC & Amps

Pebble Speakers

Soundbars for TV and PC

True Wireless Earbuds

Redefining Gaming: One Beat at a Time

Solutions

Work Solutions

Super X-Fi for Gaming

Super X-Fi for Movies

OUR GUIDES

Sound Blaster Buy Guide

Super X-Fi Buy Guide

OUR TECHNOLOGIES

Audio Immersion

Acoustic Engine Suite of Audio Processing Features

Powered by Sound Blaster

Super X-Fi Headphone Holography

Gaming

Scout Mode Precise Audio Cues

SXFI BATTLE Mode Accurate Positional Audio

Communications

Hear and Be Heard Clearly

Game and Chat Volume Balancing via GameVoice Mix

Communicate Smarter with SmartComms Kit