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Creative Announces Sound Blaster® X-Fi® as the Official Sound Card at the Championship Gaming Series™ 2008 Pan-Asia Final Held in Wuhan China

SINGAPORE - April 30, 2008 - Creative Technology Ltd., a worldwide leader in digital entertainment products, announced that it is the official partner in providing sound cards, sound processors and headsets for the Championship Gaming Series™ 2008 Pan-Asia Final which opens today at the state-of-the-art Wuhan Optical Valley Electronic Sports Stadium in the city of Wuhan, People's Republic of China. Championship Gaming Series (CGS) is the only worldwide professional gaming league. As a global strategic partner of CGS, Creative's Sound Blaster® sound cards and audio processors will be used exclusively by the competing teams in CGS competitions around the world.

From 30 April to 3 May 2008, six CGS teams will compete at the league's Pan-Asia competition, which is expected to attract over 125,000 visitors. The competing teams are Dubai Mirage, Kuala Lumpur Taufan, Seoul Jinhwa, Singapore Sword, Sydney Underground and Wuhan Dragon. The top two finishers will receive all-expenses paid trips to Los Angeles to battle for the title of CGS Pan-Asia Champion. Both teams will also compete against the world's best teams at the CGS World Final in July 2008 for a share of the US$1 million prize purse and the title of CGS World Champion.

Sound quality is well recognised as a crucial part of the gaming experience for the world's top pro gamers. Creative's powerful Creative
X-Fi® sound processors allow pro gamers to enjoy a truly professional-quality audio experience, giving them the ultimate competitive advantage over their peers in the gaming battlefield.

Creative is currently working with the CGS to develop an elite range of CGS-approved gaming solutions which have been battle-tested by CGS pro gamers under the most vigorous conditions fit for the highest levels of professional gaming. These include products like Creative Sound Blaster X-Fi Xtreme Audio, Creative Sound Blaster X-Fi XtremeGamer, Creative Sound Blaster X-Fi Fatal1ty family sound cards and also Creative Fatal1ty Gaming Headsets.

“We are very excited and pleased to be the official sponsor at the CGS 2008 Pan-Asia Final with our range of Sound Blaster X-Fi sound cards, audio processors and accessories,” said Tan Choong Hwee, Associate Vice-President of Audio VLSI Products for Creative. “We believe that the strong support by the Wuhan government for the event, the organisation and planning initiatives spearheaded by CGS coupled with Creative's cutting-edge audio technology, will make this groundbreaking event a resounding success.”

For more information, please visit www.asia.creative.com and www.thecgs.com

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.


This announcement relates to products launched in Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. X-Fi, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.

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