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Creative Announces a New Product Partnership with Spanish League Giants Valencia CF

The Strategic Partnership Will Lead to the Development of Exciting Products for Valencia Fans Worldwide

SINGAPORE - 30 October 2015 - Creative Technology Ltd today announced a working relationship with La Liga's fastest growing club Valencia CF that will lead to exciting new projects targeted at delivering innovative audio products, beginning with high-performance headsets, for Valencia CF fans around the world.

“Valencia CF has always been well known for its passion and energy, and we are honoured to be working with them,” said Low Long Chye, General Manager of Audio at Creative.

“One amazing thing about Valencia CF is their fans and their passion for the beautiful game and the club. With this new collaboration, we are truly excited to give Valencia CF fans another reason to celebrate with their heroes on the field, and experience the best entertainment audio through Creative's innovation and acoustic expertise.”

“We are obviously delighted that our first commercial agreement with a Singapore based brand is with a business of the quality and reputation of Creative Technology. We are excited at the prospects this strategic working relationship holds for both companies. Creative has a user base of 400 million Sound Blaster users, and Valencia CF has an international fan base of 65 million. I truly believe we will be able to leverage on each other's markets to promote and grow La Liga and Valencia CF, as well as expose Valencia CF's fans to the great audio and products that Creative has to offer,” said Valencia CF Commercial and Marketing Director Peter Draper.

The collaboration between Creative and Valencia CF will produce its first offering very soon and fans can look forward to product details and the announcement of an exciting launch event.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions which include premium wireless speakers, wireless headphones, and powerful audiophile-grade amplifiers and digital audio converters. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound Blaster Roar and Sound Blaster X7 that aim at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets. Creative's proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About Valencia CF
Valencia Club de Fútbol is a Spanish football club based in Valencia. They play in La Liga and are one of the most successful and biggest clubs in Spanish football and European football. Valencia CF has won six La Liga titles, seven Copa del Rey trophies, two Fairs Cups (which was the predecessor to the UEFA Cup), one UEFA Cup, one UEFA Cup Winners' Cup and two UEFA Super Cups.

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This announcement relates to products launched in Europe. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All rights reserved. All other trademarks are the property of their respective owners.

Creative Technology Ltd
Eugene Chong
(65) 6895 4190

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