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Super X-Fi® Gen4: A New Sound Awaits

The Latest Next-Gen Audio Profile and Expanding Super X-Fi Ecosystem Transcend Conventional Audio Boundaries to Deliver Captivating Immersive Soundscapes.

SINGAPORE - 9 May 2024 - Building on the foundation of its award-winning Super X-Fi Headphone Holography, Creative Technology will be unveiling the all-new Super X-Fi Gen4 audio profile. This latest release boasts significant enhancements in dynamic range, clarity, and spatial awareness. The Super X-Fi Gen4 isn't just raising the bar; it's redefining the standard for immersive audio experiences. With this latest update, users can enjoy an expanded dynamic range, delivering richer, more detailed audio reproduction. Coupled with improved clarity, users can indulge in crystal-clear sound that captures every subtle nuance, while the refined sense of space offers a more expansive and lifelike soundstage.

Super X-Fi technology elevates the audio experience for users by recreating the immersive soundstage of high-end surround speaker systems within headphones, further personalized by the power of Artificial Intelligence (AI) for a remarkably natural listening experience. Since its debut at CES 2019, users and critics have been impressed by the realism of personalized audio, which is tailored according to their anthropometric profiles. From immersing in the heart-pounding action of a blockbuster movie to feeling the raw energy of a live concert or delving into the captivating world of gaming, Super X-Fi can bring it all to life with breath-taking detail and precision.

Super X-Fi For Speakers

Originally engineered for headphones, Super X-Fi has elevated personal audio to new heights with its personalized spatial holographic experience. Now, this innovative technology is poised to transform the home entertainment landscape by bringing the same revolutionary experience to speaker systems. The debut of Super X-Fi for speakers brings a new dimension to home entertainment, effortlessly turning any living space into a vibrant concert hall or theatre. With every note, beat, and sound resonating with captivating realism and depth, users can expect an immersive listening journey, mirroring the satisfaction long enjoyed by Super X-Fi headphone users.

Super X-Fi Gen4 will be rolled out worldwide in June, with users simply needing to configure and download their new profiles through the SXFI APP.

Expanding Super X-Fi Ecosystem

Soon, Creative Technology will unveil the integration of Super X-Fi technology across its upcoming product line-up, spanning from True Wireless Stereo (TWS) earbuds to premium headphones and speakers. This expansion will enable users to seamlessly tap into the world of Super X-Fi across their preferred streaming platforms like Netflix, YouTube, and Spotify, even on compact earbuds and speakers—a pioneering feat for Super X-Fi technology.

"Our user community has played a pivotal role in shaping the evolution of Super X-Fi, providing valuable insights and data that have refined our AI engine. With Super X-Fi Gen4, we're advancing further, delivering an even more immersive listening experience that breaks free from the limitations of flat and lacklustre audio. Moreover, we are also thrilled to announce the upcoming integration of Super X-Fi technology across our product line-up, offering users seamless access to spatial audio no matter where they are," said Lee Teck Chee, Chief Technology Officer at Creative and inventor of Super X-Fi.

For more information on Super X-Fi technology and products, visit sxfi.com

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for driving the multimedia revolution - which established a user base of 400 million - Creative drives digital entertainment with cutting-edge audio solutions that include premium wireless speakers, wireless headphones, powerful audiophile-grade digital amplifiers and next-generation home-theatre systems. Aiming at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets, Creative continues to reinvent the Sound Blaster, with its ground-breaking Sound Blaster Roar series and USB-audio class of products such as the Sound Blaster X7.

In 2016, Creative unveiled the X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse dubbed 'the soundbar of the gods' personifies the Audio of Tomorrow.

In 2018, Creative launched an all-new game-changing technology for headphones called Super X-Fi® Headphone Holography. This technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive experience - with the same original depth, detail, realism, and spaciousness - in headphones. Super X-Fi further uses Artificial Intelligence to compute a custom audio profile based on a person's unique anthropometry. Super X-Fi has won multiple accolades worldwide, including an unprecedented 23 awards at CES 2019-2020.

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This announcement relates to products launched in Singapore. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster and Super X-Fi are trademarks or registered trademarks of Creative Technology Ltd in the Singapore and/or other countries. The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. All rights reserved.


Creative Technology Ltd
Ngamlamai Wijitra

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