MILPITAS, Calif. - January 31, 2000
- Creative Technology Ltd. (NASDAQ: CREAF), the leading provider of multimedia
solutions for personal entertainment and productivity, today announced its Sound Blaster Live! Platinum audio card was
honored by the editors of Macworld Magazine as one of the 'Best of Show' products at the recently held Macworld Expo in San
Francisco, CA. The award-winning Sound Blaster Live! audio solutions are designed to provide the ultimate in digital audio quality
and the company's popular Environmental Audio for an enhanced entertainment experience with music, games, MP3 downloads and
other Internet audio solutions.
"Receiving such a high honor at our first Macworld Expo is truly a testament to the hard work our dedicated Mac engineering team
has put in and strengthens our entrance into the Mac market," said Craig McHugh, president of Creative Labs, Inc.
To be eligible for 'Best of Show' consideration, products were either making their public debut at Macworld Expo or were recently
introduced and likely to generate excitement on the show floor. In addition, Macworld editors had to see the products in action, although
some evaluations were based on beta versions or prototypes. The 'Best of Show Awards' represent an honor highly coveted within the
Macintosh industry and are presented exclusively at the twice-yearly expo.
Creative's popular line of Sound Blaster Live! audio solutions and Personal Digital Entertainment (PDE) Internet appliances will be the first in a series of products to support the Mac. # # #
This announcement relates to products being launched in the United States of America. The product names, contents, prices
and availability may differ elsewhere in the world according to local factors and requirements.
Sound Blaster and Blaster are registered trademarks of Creative Technology Ltd. in the U.S. and other countries.
All other trademarks or registered trademarks are the property of their respective owners.