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Sound Blaster Live! Platinum Garners Highly Coveted 'Best of Show' Award

MILPITAS, Calif. - January 31, 2000 - Creative Technology Ltd. (NASDAQ: CREAF), the leading provider of multimedia solutions for personal entertainment and productivity, today announced its Sound Blaster Live! Platinum audio card was honored by the editors of Macworld Magazine as one of the 'Best of Show' products at the recently held Macworld Expo in San Francisco, CA. The award-winning Sound Blaster Live! audio solutions are designed to provide the ultimate in digital audio quality and the company's popular Environmental Audio for an enhanced entertainment experience with music, games, MP3 downloads and other Internet audio solutions.

"Receiving such a high honor at our first Macworld Expo is truly a testament to the hard work our dedicated Mac engineering team has put in and strengthens our entrance into the Mac market," said Craig McHugh, president of Creative Labs, Inc.

To be eligible for 'Best of Show' consideration, products were either making their public debut at Macworld Expo or were recently introduced and likely to generate excitement on the show floor. In addition, Macworld editors had to see the products in action, although some evaluations were based on beta versions or prototypes. The 'Best of Show Awards' represent an honor highly coveted within the Macintosh industry and are presented exclusively at the twice-yearly expo.

Creative's popular line of Sound Blaster Live! audio solutions and Personal Digital Entertainment (PDE) Internet appliances will be the first in a series of products to support the Mac.

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This announcement relates to products being launched in the United States of America. The product names, contents, prices and availability may differ elsewhere in the world according to local factors and requirements.

Sound Blaster and Blaster are registered trademarks of Creative Technology Ltd. in the U.S. and other countries.

All other trademarks or registered trademarks are the property of their respective owners.

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