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Creative Combines Your Two Favorite Cameras Into One

PC-CAM 880 Dual-Cam Offers LCD Display, Removable Media and WebCam Functionality for an Amazing Low Price

SINGAPORE - June 16, 2003 - Creative Technology Ltd. (NASDAQ: CREAF), the worldwide leader in digital entertainment solutions for PC users, today announced the PC-CAM 880, the breakthrough camera that combines features of high-end digital still cameras with the versatility of a PC camera, priced at only US$149.99.

At this phenomenal price, the PC-CAM 880 is able to deliver images of up to 3 megapixels (2048x1536), which can be easily previewed with the camera's full color LCD display. With removable memory and TV output, the Creative PC-CAM 880 makes it easy to transfer and share images with family and friends. In addition to these great digital camera features found on much higher priced competitive products, the PC-CAM 880 also serves as a web camera when attached to the PC, for video instant messaging and video email.

"With the PC-CAM 880, webcam users who want to jump into digital photography or digital camera users who want to add video to instant messaging on the PC can do so with one camera at an incredible low price," said Clarence Lim, brand manager at Creative Labs Asia. "You don't even need to connect to the PC to share images and video with family and friends either; just view the built-in LCD or connect to the TV output cable to display on a TV or record to a VCR."

The PC-CAM 880 can be used right out of the box with 16MB of built in memory, capturing up to 17 high-quality images at 2048x1536, 29 images at 1600x1200, 112 images at 800x600 resolution or up to 76 seconds of video while detached from the PC. With its SD/MMC card memory expansion slot, the PC-CAM 880 enables users to take an unlimited number of images by adding additional memory cards.

True to its PC-CAM heritage, the PC-CAM 880 doubles as a desktop PC web camera. The included swivel base allows for hands free video conferencing over the Internet. Enhancing, editing and sharing photos and videos is a snap with the included ArcSoft® PhotoImpression®, ArcSoft VideoImpression® and ArcSoft Multimedia Email software.

Features and Benefits

  • Superb Image Quality: 3.0 Megapixel resolution with interpolation enhancement;
  • 2.1 megapixel CMOS sensor with 2 Million effective pixels that provides brighter, clearer stills and videos, realistic skin tones and vibrant colors;
  • LCD screen: display screen allows users to preview captured images, perfect their images before capturing, and playback recorded video clips right away;
  • Built-in Memory: 16MB memory allows for storage of up to 17 high-resolution images at 2048x1536, 29 images at 1600x1200 or 112 images at 800x600 resolution;
  • Video Recording: enable users to capture up to 76 seconds of video at 640x480 resolution;
  • Video Output to TV (NTSC or PAL): view snapshots and video on any TV with a video output connection;
  • Focus-free Lens: high-quality glass lens with a range of 60cm to infinity makes taking snapshots quick and easy;
  • Macro Mode Selector: macro mode allows close-up image capture of objects in detail; and
  • Comprehensive Software Bundled: extensive quality software bundled for videoconferencing, web publishing, photo editing and much more.

Pricing and Availability

The Creative PC-CAM 880 has an estimated street price of US$149.99, and is slated for shipment in June 2003. For more information visit www.asia.creative.com.

About Creative

Creative (NASDAQ: CREAF) is the worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD® Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. ArcSoft, PhotoImpression and VideoImpression are registered trademarks of ArcSoft. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. and/or its affiliates under license. All other brand and/or product names are trademarks or registered trademarks of their respective holders and are hereby recognized as such.



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