About Creative

Creative Launches ZiiO Tablets and ZEN Touch 2 that Reshape the World of Wireless Entertainment with Android Audio

Together with the WP-300 Bluetooth Headphones, These Devices Take Wireless Entertainment Beyond Music to Movies and Casual Games

SINGAPORE – 2 November 2010 – Creative Technology Ltd. today announced the release of a new Wireless Entertainment solution comprising of Creative ZiiO 7” and ZiiO 10” Wireless Entertainment Tablets, Creative ZEN Touch 2 Wireless Entertainment Device and Creative WP-300 Bluetooth Headphones. These new offerings together with Creative’s already extensive range of Wireless speakers, give users everywhere the most complete wireless entertainment system available today.

Creative ZiiO 10” and 7” Wireless Entertainment Tablets

Creative ZiiO Wireless Entertainment Tablet
The Creative ZiiO touch tablet — the world’s first apt-X enabled touch screen tablet — which runs on Android, delivers the best wireless audio performance you will get from an Android™-based tablet in the market, differentiating it from similar devices. 

Creative ZiiO tablet also delivers the most seamless, fuss-free Bluetooth pairing experience you will ever have with Creative’s extensive range of speakers and headphones.

All this has been made possible through the know-how gleaned from Creative’s longstanding history of audio engineering expertise that produced the Sound Blaster, X-Fi and a host of award winning portable media players and speaker systems. In the process of creating a Creative ZiiO tablet, Creative applies these high audio standard benchmarks to each tablet through a rigorous series of in-house critical listening tests.

In the actual device, this seamless superior wireless audio quality has been achieved with the Android Audio application and the apt-X codec found in each Creative ZiiO tablet:

1.    The Android Audio application
A unique fully upgradable comprehensive easy-to-use integrated suite of applications for the best wireless audio experience that allows you to access all your audio enhancement and wireless connectivity setting at a touch of an onscreen button. The technologies housed under Android Audio currently include:

• X-Fi Crystalizer for Crystal Clear Audio in Your Music
  Digital music today pales in comparison to the real thing. That is because important details disappear in the high and low ranges when you rip your CDs into digital music. X-Fi Crystalizer intelligently restores lost detail and enhances your digital audio content to amazing clarity.
• X-Fi Expand for Expansive Audio in Your Movies and Games                            
  X-Fi Expand intelligently expands your game and movie soundtracks into an immersive audio experience with a breathtakingly realistic depth of field. The effect becomes most apparent when used with earphones – you will feel as if you are listening to your game or movie soundtracks from a pair of high-end speakers instead of earphones.
• Bluetooth  2.1 Wireless Technology
  Together with the apt-X codec, Bluetooth allows you to stream high fidelity stereo wirelessly to all compatible stereo Bluetooth speakers and headphones, such as the ZiiSound D5, ZiiSound T6 (the all new premium 2.1 speaker with Surround Sound) and Creative WP-300.

2.      The High Performance Low-Latency apt-X Codec
The high performance codec allows Creative ZiiO to deliver high quality audio wirelessly to compatible apt-X Bluetooth speakers and headphones.

Just like other touch screen tablets, the easy-to-use device lets you check your emails on-the-go, watch their favourite movies (Creative ZiiO lets you connect the tablet to a larger screen via a HD cable for an enhanced movie viewing experience if you wish), as well as play your music and casual games. You can also download applications from the Internet and ZiiStore; this versatile touch screen device runs on the Android operating system, enabling you to easily install more applications from tens of thousands of cool choices on the Web for free.

Creative ZiiO tablet is also the first tablet to utilise Creative’s in-house ZMS-08 processor that is engineered to deliver the high performance media-rich processing required of next-generation devices.

Creative ZEN Touch 2 Wireless Entertainment Device
The next offering in the Wireless Entertainment range of devices is the Creative ZEN Touch 2 — great for users looking for a pocket-sized wireless entertainment device. With Creative ZEN Touch 2 you can enjoy wireless audio streamed to your favourite Bluetooth headphones and speakers. At the touch of an onscreen icon you can also access the Internet. This means that you will be able to share photos taken from the built-in camera through your favourite website or stay connected with friends via email — all on-the-go!

Creative WP-300 Bluetooth Headphones

Creative WP-300 Wireless Headphones
The third offering in the Wireless Entertainment system are the Creative WP-300 apt-X codec enabled wireless headphones, designed to allow you to listen to high quality music from your favorite Bluetooth enabled mobile device, such as a netbook, notebook, smartphone, iPhone, iPad or touch screen tablet. The Creative WP-300 pairs seamlessly and easily to the Creative ZiiO Tablet and the Creative ZEN Touch 2, giving you a compelling wireless listening experience for your music and game soundtracks.

"With the release of the Wireless Entertainment range of devices, we have brought personal entertainment beyond the confines of a single room to the whole house. We have effectively given consumers everywhere a new freedom to enjoy their music, casual games and movies wirelessly throughout the home without being deskbound to a large console or game-station," said Ting Lai Chu, Vice President for the Advanced Multimedia Group at Creative.

"This also further solidifies Creative’s standing as the only company to offer a full comprehensive range of wireless solutions, from one-piece speakers, to multi-channel Surround Sound speakers, to headphones, to wireless entertainment devices and to touch screen tablets. Now everyone will be able to have a house full of entertainment instead of a house full of wires!"

The Wireless Entertainment Range

1. Creative ZiiO Wireless Entertainment Tablet
Enjoy Android Audio with music, movies, games and downloaded Internet content. The Entertainment Tablet — delivering Android Audio — is the portable digital entertainment companion that allows you to store, manage and stream your audio content from one device — without the clutter of cables! Android Audio represents the most seamless high quality wireless audio streaming experience from an Android based device. This is achieved with the unique Android audio application (a one-touch onscreen icon housing X-Fi and Bluetooth connectivity interfaces), and a host of audio enhancement technologies that include the apt-X codec and lossless audio support.

Creative ZiiO is available in 7” (480 x 800) and 10” (1024 x 600) display models. The 7” model is in white, while the 10” model is in black. Both models come in 8GB and 16GB memory capacities.

• Compact Touch Screen Tablet
• Stunning 16.8 million (7” version ) and 262K color (10” version) display for laser sharp images
• Android 2.1 Operating System
• Bluetooth 2.1 EDR (with apt-X and A2DP)
• Wi-Fi 802.11 b/g capable
• X-Fi Audio Enhancements (X-Fi Crystalizer, X-Fi Expand)
• Audio Supported: MP3, AAC, WMA9, FLAC, OGG, ADPCM, MIDI, WAV, Audible Format 4
• Video Supported: H.264, MPEG4, WMV9, MJPEG, MOV, AVI, MKV
• HD Video-Out
• Photo Supported: JPG, BMP, PNG
• Front facing camera
• Built-in Mic
• Built-in Speaker (stereo)
• Accelerometer
• Playtime: Up to 25 hrs (MP3), up to 5 hrs (video)
• microSD (7”) / SD (10”) card slot (up to 32GB)
• Dimensions:
  • 207.4 x 133 x 13.7 mm (7” version)
  • 262 x 173 x 13.7 mm (10” version)
• Weight:
  • 400g (7” version)
  • 650g (10” version)

Creative ZiiO comes with the following companion accessories:

• Leather Case
  Wrap your Creative ZiiO in a leather case that is both stylish and functional. With easy access to all your Creative ZiiO’s interfaces and buttons, the case looks great while protecting your Creative ZiiO from stains and scratches. The case also doubles as a desktop stand. Available in black leather for both Creative ZiiO 7” and 10”.
• Stylus
  Misplaced your stylus? Fret not. Keep a spare stylus for your Creative ZiiO. This way, you can be sure that you will enjoy optimal touch screen interaction all the time. Each pack comes with three styluses.
• Screen Protector
  Give your screen instant scratch protection with a screen protector that also protects from dust and fingerprints. Once applied onto your screen, the bubble free, antiglare protector actually improves handwriting recognition. Available for Creative ZiiO 7” and 10”.
• Universal Power Adapter
  Save yourself the hassle of unplugging your Creative ZiiO home-based charger and get a secondary charger for your office and travel use. Comes supplied with 4 interchangeable plugs that let you charge your Creative ZiiO anywhere in the world.

2. Creative ZEN Touch 2 Wireless Entertainment Device
Experience Wireless Entertainment on-the-go! With Creative ZEN Touch 2 you can enjoy wireless audio streamed to your favourite Bluetooth headphones and speakers. At the touch of an onscreen icon you can also access the Internet. This means that you can share photos taken from the built-in camera through your favourite website or stay connected with your friends via email — all on-the-go!

Creative ZEN Touch 2 comes in two versions, a standard version and an enhanced version that comes with extra GPS, Digital Compass and FM Radio features.

• 3.2” Touch Screen
• Lossless Music
• Android 2.1 Operating System
• Bluetooth 2.1
• High Speed Wi-Fi access (802.11b/g/n)
• Accelerometer
• Built-in Speaker
• 2-Megapixel Camera
• Composite Video-Out
• microSD Card Slot
• GPS, Digital Compass, FM Radio (Available with the enhanced version)

3. Creative WP-300 Wireless Headphones
Take your wireless experience to the next level with high quality headphones that are completely wireless, but give you the same audio quality as high performance wired headphones.

• Plays high fidelity music and movies from compatible Bluetooth mobile devices wirelessly from up to 10 metres
• Precise audio from professionally tuned performance Neodymium drivers
• Superb audio-video synchronisation from highly efficient apt-X Bluetooth technology
• Flat-fold earcups let you fit headphones easily into your bag
• Easy access earcup controls for making quick playback and volume level adjustments
• Lightweight, on-ear design with soft ear padding allows for a comfortable extended use
• Comes with a soft travel pouch for portable convenience

Pricing and Availability
The Wireless Entertainment solution will be available at the online store at sg.store.creative.com from end December 2010 onwards and at The CREATIVE Stores at International Business Park and Marina Square and authorised dealers in Singapore from end January 2011 onwards at the following suggested retail prices.

• Creative ZiiO 7” Wireless Entertainment Tablet  8GB               S$359.00
• Creative ZiiO 7” Wireless Entertainment Tablet 16GB              S$389.00
  (available exclusively at sg.store.creative.com)
• Creative ZiiO 10” Wireless Entertainment Tablet 8GB              S$429.00
• Creative ZiiO 10” Wireless Entertainment Tablet 16GB            S$459.00
  (available exclusively at sg.store.creative.com)
• Creative ZiiO Leather Case   S$49.00
• Creative ZiiO Stylus (3-in-1)    S$25.00
• Creative ZiiO Screen Protector   S$15.00
• Creative ZiiO Universal Power Adapter   S$49.00
• ZEN Touch 2 Wireless Entertainment Device (without GPS) 8GB        S$279.00
• ZEN Touch 2 Wireless Entertainment Device (without GPS) 16GB      S$319.00
  (available exclusively at sg.store.creative.com)
• ZEN Touch 2 Wireless Entertainment Device (with GPS) 8GB             S$299.00
  (available exclusively at sg.store.creative.com)
• ZEN Touch 2 Leather Case                                                          S$35.00
• ZEN Touch 2 Silicon Skin (2-in-1)                                                 S$19.00
• ZEN Touch 2 Screen Protector                                                      S$15.00
• Creative WP-300 Bluetooth Headphones                                      S$149.00

 For more information about the Wireless Entertainment solution, please visit www.creative.com.

 About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN^® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative ZiiO, ZEN and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.