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MEDIA ALERT - Creative Launches the Mind-Shattering Sound Blaster^® Roar Portable Wireless Speaker and the Versatile Sound BlasterAxx AXX 200 Intelligent Wireless Sound System for the First Time in Singapore at IT SHOW 2014

25 February 2014

For a mind-shattering digital entertainment experience, visit the Creative booth at IT SHOW 2014 to try out two of Creative's newest portable wireless speakers that will radically transform the way mobile device users interact with portable wireless speakers. Be it for music, video, movies, games or for communication, the Creative Sound Blaster Roar portable wireless speaker and Creative Sound BlasterAxx AXX 200 intelligent wireless sound system are the latest ‘must haves' for a vibrant and mobile digital lifestyle.

These fantastic innovative wireless speakers will be available for purchase in Singapore for the first time at a very compelling and no-holds-barred price of S$199 each at the Singapore IT SHOW 2014 only with free gifts. At such an attractive offer, these two wireless speakers are a no-brainer purchase for anyone who is looking for a portable wireless speaker.

What's more, visitors can participate in the Creative “Bao Win Crazy Jackpot” and stand a chance to win many attractive Creative products worth thousands of dollars, including the Creative Sound Blaster Roar and the Creative Sound BlasterAxx AXX 200. No purchase needed.

For Wireless Entertainment Enjoyment

Creative Sound Blaster Roar Portable Wireless Speaker
Designed to rival existing home stereo systems, the Sound Blaster Roar, a new concept booklet-size, portable 5-driver wireless speaker is a heavyweight contender in the wireless speaker market that delivers amazingly powerful, precision-tuned, high fidelity sound from a compact and portable booklet size.

Dubbed the ‘Audiophile Sound Booklet' by audio aficionados, the sleek, metallic Sound Blaster Roar measures only 57 x 202 x 115 mm and weighs 1.1 kg, but still packs a punch in audio performance. A product of years of research in speaker design and technology, it represents the pinnacle of portable wireless audio, and marks the redefinition of the home stereo and wireless speaker market - by combining wireless connectivity, portability, high fidelity and audio power all into one compact unit that can rest on the palm.

Beyond its astounding audio performance, the Sound Blaster Roar also comes with many useful features, such as speakerphone teleconferencing, a MicroSD slot for MP3/WMA/WAV playback and audio recording, a siren, Bedtime Mode and Life Saver Mode.

• Bi-amplified design sets it apart from most other speakers that feature only one amplifier, allowing it to produce amazingly powerful and balanced low, mid and high-range sound
• Designed with 5 drivers: Far-field high frequency front-firing drivers project audio further than other portable speakers. Audio spaciousness is further enhanced through the top-firing bass and mid-range driver and side-firing passive radiators, resulting in room-filling audio that is not audio sweet-spot dependant
• Boxer-bass-module design allows a low centre of gravity that increases speaker stability
• ROAR button: in scenarios such as parties and gatherings where a wider audience needs to be addressed, pressing the ROAR button instantly and significantly boost the speaker's loudness, depth and audio spaciousness
• High quality microphone that provides clear 360° voice pickup for speakerphone teleconferencing
• Integrated Voice Recorder allows for phone conversations, simple one-touch audio recording directly to a MicroSD card
• Integrated WMA and MP3 player plays music directly from a MicroSD card without a smartphone
• High-quality aptX® and AAC codec support for wireless audio playback
• NFC connectivity - Tap and connect an NFC-enabled smartphone easily
• Connects to two Bluetooth-enabled devices simultaneously

Creative Sound Blaster Roar portable wireless speaker @ SRP S$299
IT SHOW 2014 Promotional Price @ S$199
Free Gift - Creative Sound Blaster Roar carry bag worth S$39, while stocks last
(The package is worth S$338)

Creative Sound BlasterAxx AXX 200 Wireless Sound System
The versatile, powerful, fun and intelligent Sound BlasterAxx AXX 200 functions as a full-fledged Sound Blaster and a portable, powerful NFC wireless speaker rolled into one. This wireless sound system is fully programmable and intelligently enhances audio in real-time, making it perfect for music, movies, calls and games.

The Sound BlasterAxx AXX 200 also boasts an immense host of other useful and fun features such as a quad microphone array for teleconferencing and voice recording, an MP3 Player, and a ‘crazy' Super Megaphone that not only amplifies the user's voice in all kinds of zany ways, but also allows the user to karaoke anywhere. The sound system also comes with an insanely loud siren, and even charges the user's smartphone.

• Built-in Sound Blaster SB-Axx1 chip enhances music, movies, gaming audio and calls in real-time, while on-the-go
• Quad microphone array provides clear 360° voice pickup. All noise is further intelligently suppressed by the SB-Axx1 processor, making the sound system perfect for speakerphone teleconferencing
• Unique Super Megaphone allows for instant, aggressive voice amplification with add on-the-fly voice effects
• Integrated MicroSD WMA and MP3 Player - Plays music directly from a MicroSD card without having to connect to smart devices
• Integrated Voice Recorder - Allows for simple, one-touch audio recording directly to a MicroSD card
• High-quality aptX® and AAC Bluetooth support for wireless audio playback sounds as good as a wired connection
• NFC connectivity - One tap of an NFC-enabled smart devices via Bluetooth
• Connects to two Bluetooth-enabled devices simultaneously

Creative Sound BlasterAxx AXX 200 wireless sound system @ SRP S$375
IT SHOW 2014 Promotional Price @ S$199
Free Gift - Creative Woof micro wireless speaker worth S$95
(The package is worth S$470)

Creative Airwave HD Wireless Speakers
Simplify life with the clever features of the Creative Airwave HD. Enjoy easy one-touch pairing to smart devices via Near Field Communications (NFC), or with conventional Bluetooth pairing. With its rechargeable Li-ion battery, this compact yet powerful speaker lets users take music everywhere!

• Tap & Play NFC technology for one-touch Bluetooth pairing
• Answer voice calls with the built-in microphone
• Built-in Super Charged AMP for amazingly loud sound
• HWM Singapore's Multi-Test Best Value award (NFC/Bluetooth Speakers Shootout, September 2013)

Creative Airwave Wireless Speakers
Unlike other regular speakers, users can experience the convenience of one-touch pairing with its Near Field Communication (NFC) feature. Enjoy music wirelessly on the go, as it comes with Bluetooth and a rechargeable built-in battery. This uniquely designed speaker, packed with these amazing features, is available in four vibrant colors: blue, grey, pink and green.

• Tap & Play NFC technology for one-touch Bluetooth pairing
• Answer voice calls with the built-in microphone
• HD Audio: Supports aptX® codec
• Charges via Micro-USB

Creative Airwave HD wireless speakers @ SRP S$199
IT SHOW 2014 Promotional Price @ S$99
Free Gift - Creative EP-600 in-ear earphones worth S$39
(The package is worth S$238)

Creative Airwave wireless speakers @ SRP S$99
IT SHOW 2014 Promotional Price @ S$69
Free Gift - Creative EP-600 in-ear earphones worth S$39
(The package is worth S$138)

For Crystal Clear Call and Entertainment
Immerse in true-to-life music and tighter bass tones in unmatched comfort with the Creative Aurvana Live!2. With cutting-edge driver technology and meticulous acoustic tuning, it delivers a natural and faithful audio presentation to fulfill entertainment and communication needs.

• Precise 40mm bio-cellulose drivers deliver lifelike audio
• Lightweight design with leatherette ear-cushions for comfort
• Detachable cable with inline mic and remote with music and voice controls Fold-flat earcups

Creative Aurvana Live!2 headsets @ SRP S$169
IT SHOW 2014 Promotional Price @ S$169
Free Gift - Creative Woof micro wireless speaker worth S$95
(The package is worth S$264)

Creative Hitz WP380 Wireless Headsets
Connecting Bluetooth-enabled devices has never been easier with the Creative Hitz WP380. With Near Field Communication (NFC) one-touch Bluetooth 3.0 technology, users can pair music devices effortlessly. With built-in high-definition aptX® and AAC audio codecs, users enjoy music wirelessly without losing the audio quality and with low latency.

• Fully wireless with Bluetooth 3.0 wireless technology and features Tap & Play NFC technology for one-touch pairing
• Shares music with another Creative ShareMe™ wireless headset
• Connects with up to two stereo Bluetooth devices simultaneously
• HD Voice delivers natural and life-like conversations with supported smartphones and mobile networks

tive Hitz WP380 Wireless headsets @ SRP S$139
IT SHOW 2014 Promotional Price @ S$119

For Ultimate Gaming and Entertainment Experience

Creative Sound Blaster EVO ZxR Wireless Headsets
The ultimate headset for music, movies, games and communications, the Sound Blaster EVO ZxR features the built-in SB-Axx1 audio chip to provide hardware-accelerated SBX Pro Studio and CrystalVoice audio technologies, while delivering stunning audio fidelity through powerful 50mm drivers. Active Noise Cancellation detects background noise and cancels it out, providing the listener with the clearest possible sound.

• Active Noise Cancellation reduces ambient noise
• Built-in SB-Axx1 chip enhances all audio in real-time
• Dual Array Beamforming microphone works with the SB-Axx1 chip for accurate voice pick up and noise and echo cancellation
• NFC-enabled for easy one-touch pairing
• Works in both wireless and wired modes

Creative Sound Blaster EVO Zx Wireless Headsets
Powered by the SB-Axx1 chip for outstanding audio playback and voice communications, the Sound Blaster EVO Zx features hardware-accelerated SBX Pro Studio and CrystalVoice audio technologies, while delivering stunning audio fidelity through 40mm drivers.

• Built-in SB-Axx1 chip enhances all audio in real-time
• Dual Array Beamforming microphone works with the SB-Axx1 chip for accurate voice pick up and noise and echo cancellation
• NFC-enabled for easy one-touch pairing
• Works in both wireless and wired modes

Creative Sound Blaster EVO ZxR wireless headsets @ SRP S$399
IT SHOW 2014 Promotional Price @ S$298

Creative Sound Blaster EVO Zx wireless headsets @ SRP S$299
IT SHOW 2014 Promotional Price @ S$249

Creative Sound Blaster ZxR
The flagship of the ultra high-performance Sound Blaster Z-Series of sound cards, Sound Blaster ZxR elevates the standards of technology and performance for the future of PC gaming and entertainment. Boasting an unbeatable SNR of 124dB, it includes a DBPro daughter board and Audio Control Module for unrivalled audio playback and content creation.

• Sound Core3D processing with external 127dB DAC that deliver 124dB SNR
• DBpro Daughter Board offers optical output for amazing audio playback; and professional grade 123dB analog-to-digital converters (ADCs) with RCA Aux-in and optical input for studiograde recording quality
• Enhanced digital entertainment capabilities such as DTS Connect and Dolby Digital Live encoding are included
• Support for 192kHz direct pass-through to analog out, a 600 ohm headphone amplifier, gold-plated I/O connectivity

Creative Sound Blaster Zx
Clad in brilliant red shielding and featuring glowing LED lighting that will be the highlight of any power gaming rig, Sound Blaster Zx is the bad boy of the Sound Blaster Z-Series ultra-high-performance sound cards. With an impressive 116dB SNR and bursting with high-grade hardware and software features, this complete home entertainment audio system is hard to beat.

• Sound Core3D processing with external 120dB DAC that deliver 116dB SNR
• Enhanced digital entertainment capabilities such as DTS Connect and Dolby Digital Live encoding are included
• Support for 192kHz direct pass-through to analog out, a 600 ohm headphone amplifier, gold-plated I/O connectivity

Creative Sound Blaster ZxR @ SRP S$349
IT SHOW 2014 Promotional Price @ S$329

Creative Sound Blaster Zx
IT SHOW 2014 Promotional Price @ S$169
Free Gift - Creative Woof micro wireless speaker worth S$95
(The package is worth S$294)

Creative “Bao Win Crazy Jackpot”
Visitors can participate in the Creative “Bao Win Crazy Jackpot” and get a chance to win many attractive Creative products worth thousands of dollars. No purchase needed.

Attractive prizes include the Sound Blaster Roar portable wireless speaker, Sound BlasterAxx AXX 200 intelligent wireless sound system, Creative Airwave portable wireless speaker, Creative Woof micro wireless speaker, Creative World of Warcraft gaming headset, Sound Blaster Zx and many more. Visitors may also win a S$50 Creative voucher. Each Creative voucher offers the participant S$50 off the purchase price of selected Creative products. Terms and conditions apply. The Creative vouchers are valid only for the duration of the IT Show 2014 while stocks last.

Creative Booth at IT SHOW 2014
For more Creative products, check out the Creative booth (Booth No. B788, Hall F, Basement 2) at IT SHOW 2014 to be held at Marina Bay Sands Expo and Convention Centre.

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CONTACT INFORMATION

Creative Technology Ltd Wynne Leong Tel (65) 6895 4120 wynne_leong@ctl.creative.com

August Consulting Alan Lee Tel (65) 6733 8873 alanlee@august.com.sg