About Creative

Creative BT-W3: Tiny Yet Mighty

SINGAPORE - 18 June 2020 - Creative Technology today announced the release of Creative BT-W3, its latest audio transmitter that sports Bluetooth 5.0 connectivity and premium audio codecs like aptX Low Latency and aptX HD for an enhanced audio experience. It is also fitted with a selectable codec switch that enables easy codec selection with just a press of a button and comes with a handy 3.5 mm analog mic for voice chat support. On top of all that, users can also now make wireless calls seamlessly and conveniently with the added HFP function.

Creative BT-W3, enjoy wireless audio anytime, anywhere.

The indicator light and codec selection button are the key features that truly make BT-W3 stand out from the crowd, as users can effortlessly switch and select the most suitable codec for different use cases anytime, anywhere. While aptX HD is perfect for music enjoyment, aptX Low Latency offers the ultimate lag-free movie and gaming experience with latency as low as 40ms. With these user-friendly features coupled with an affordable price tag, BT-W3 makes for the ideal plug-and-play Bluetooth audio solution for PS4, Nintendo Switch, PC, and Mac users.

Pricing and Availability
Creative BT-W3 is priced at S$59 and is available at Creative.com.

For more information, visit creative.com/btw3.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for driving the multimedia revolution - which established a user base of 400 million - Creative drives digital entertainment with cutting-edge audio solutions that include premium wireless speakers, wireless headphones, powerful audiophile-grade digital amplifiers and next-generation home-theatre systems. Aiming at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets, Creative continues to reinvent the Sound Blaster, with its ground-breaking Sound Blaster Roar series and USB-audio class of products such as the Sound Blaster X7.

In 2016, Creative unveiled the X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse dubbed ‘the soundbar of the gods' personifies the Audio of Tomorrow.

In 2018, Creative launched an all-new game-changing technology for headphones called Super X-Fi^® Headphone Holography. This technology uses computational audio to recreate the listening experience of a high-end multispeaker system in a professional studio, and delivers the same expansive experience - with the same original depth, detail, realism, and spaciousness - in headphones. Super X-Fi further uses Artificial Intelligence to compute a custom audio profile based on a person's unique anthropometry. Super X-Fi has won multiple accolades worldwide, including an unprecedented 23 awards at CES 2019-2020.

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This announcement relates to products launched in Singapore. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster and Super X-Fi are trademarks or registered trademarks of Creative Technology Ltd in the Singapore and/or other countries. The Bluetooth^® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. All rights reserved.

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