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Creative Zen Air: Stylish, Light and Easy on the Pocket

Latest True Wireless Earbuds Offers Style and Functionality at a Pocket-Friendly Price and Form Factor with Great Audio, Long Battery Life and Noise Control Feature to Boot.

SINGAPORE - 20 December 2022 - Creative Technology today announced the launch of the Creative Zen Air, sporting a new stick-shaped earbud design with a pocket-friendly charging case that is both stylish and lightweight. These true wireless earbuds can also do more than just rack up style points, it comes with nifty noise control features such as Active Noise Cancellation and Ambient Mode for a seamless listening experience. Despite its compact form factor, the Creative Zen Air can deliver a total playtime of up to 18 hours and up to 6 hours of playtime on a single charge to keep the music pumping all day long. Coupled with 10 mm Neodymium drivers, Bluetooth^® 5.0 connectivity and a certified IPX4 sweatproof rating, the Creative Zen Air truly stands out as the ideal true wireless earbuds fit for every pocket.

Creative Zen Air is a treat for the ears, easy on the pockets, and a great way to amp up the true wireless listening experience.

Tune Out the World
Creative Zen Air offers users a better listening experience with Active Noise Cancellation (ANC) that can help filter out unwanted background noises so users can stay focused - be it at the office during an important conference call or listening to their favorite beats on the go without any interruptions.

With a simple tap of the earbuds, users can easily switch to the Ambient Mode to let just the right amount of surrounding sound in, which works perfectly when running errands or while hiking on a busy trail.

Small but Mighty
The Creative Zen Air weighs next to nothing at merely 46g, but it can deliver a hefty audio punch with 10 mm Neodymium drivers that boast clear high and well-balanced mids to produce high-quality audio performance that greatly exceeds its price point.

It is also fitted with 4 microphones that offer better voice pick-up to ensure clearer communication so users can experience hassle-free and uninterrupted calls anytime, anywhere.

On top of that, the latest true wireless earbuds can offer up to 18 hours of battery life with up to 6 hours of playtime on a single charge to meet the user's every audio need - whether for commuting, exercising or just out for a short errand. For a fuss-free and quick charge, users can simply place the charging case on a Qi-compatible wireless charging pad. Together with Bluetooth^® 5.0 connectivity and a certified IPX4 sweatproof rating, the Creative Zen Air ticks all the right boxes to make it the perfect everyday audio companion.

SXFI READY Spatial Holographic Audio
Creative Zen Air will support upcoming SXFI READY devices (e.g. smart TVs, PCs and mobile devices) that come built-in with the award-winning Super X-Fi Spatial Holography technology that allows users to enjoy SXFI Spatial Holography that recreates a multi-speaker system soundstage within the headphones. Users can download the SXFI App to preview this technology on local content on their phones.

Pricing and Availability
Creative Zen Air is priced at S$69 and is available at Creative.com.
For more information, visit www.creative.com/ZenAir.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for driving the multimedia revolution - which established a user base of 400 million - Creative drives digital entertainment with cutting-edge audio solutions that include premium wireless speakers, wireless headphones, powerful audiophile-grade digital amplifiers and next-generation home-theatre systems. Aiming at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets, Creative continues to reinvent the Sound Blaster, with its ground-breaking Sound Blaster Roar series and USB-audio class of products such as the Sound Blaster X7.

In 2016, Creative unveiled the X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse dubbed ‘the soundbar of the gods' personifies the Audio of Tomorrow.

In 2018, Creative launched an all-new game-changing technology for headphones called Super X-Fi^® Headphone Holography. This technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive experience - with the same original depth, detail, realism, and spaciousness - in headphones. Super X-Fi further uses Artificial Intelligence to compute a custom audio profile based on a person's unique anthropometry. Super X-Fi has won multiple accolades worldwide, including an unprecedented 23 awards at CES 2019-2020.

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This announcement relates to products launched in Singapore. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster and Super X-Fi are trademarks or registered trademarks of Creative Technology Ltd in the Singapore and/or other countries. The Bluetooth^® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. All rights reserved.

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