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Creative Artisan Edition: Where Sound Meets Inspirational Brushstrokes

SINGAPORE - 19 October 2023 - Creative Technology is excited to unveil the Creative Artisan Edition, an inspiring initiative aimed at empowering the creative community through collaborations with talented local artists from around the world. Handpicked products from Creative will be reimagined and elevated into exclusive art pieces, serving as a canvas for artists to convey their unique visions. With this initiative, Creative is looking to not only showcase the talents of local artists but also provide them with a platform to shine. By merging technology and art, Creative is opening new avenues for creativity and celebrating the diversity of artistic expression.

The Creative Artisan Edition bridges the worlds of sound and art to offer limited edition products that not only deliver exceptional sound quality but also double as art pieces.

The launch of the Creative Artisan Edition marks the beginning of a series of partnerships with talented artists worldwide, and Creative is thrilled to kickstart this journey with Lester Lim, a Singapore-based artist and a true creative maven. Lester Lim's transition from a movie poster apprentice to a dynamic artist speaks volumes about his talent and dedication. Among his captivating works, JELILO stands out as a masterpiece, drawing inspiration from the elegance of the jellyfish. More notably, the anti-bully story behind JELILO sends out a powerful message that people can be bigger than their fears. This narrative behind the art holds profound significance and has the power to resonate with people universally.

By merging Lester's artistic vision with the top-selling Creative Pebble V3 desktop speakers, Creative looks to reimagine technology as an art form, which not only elevates the product but also highlights the immense talent that resides within the local creative community.

In essence, the Creative Artisan Edition stands as a testament to the unwavering commitment to empower the creative community. By continuing to foster more meaningful artist partnerships, Creative aims to transform everyday technology into limited-edition art pieces that will remain exclusive and not be restocked once sold out.

Pricing and Availability
Creative Pebble V3 Artisan Edition is priced at S$79 and is available at Creative.com.
For more information, visit creative.com/Artisan.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for driving the multimedia revolution - which established a user base of 400 million - Creative drives digital entertainment with cutting-edge audio solutions that include premium wireless speakers, wireless headphones, powerful audiophile-grade digital amplifiers and next-generation home-theatre systems. Aiming at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets, Creative continues to reinvent the Sound Blaster, with its ground-breaking Sound Blaster Roar series and USB-audio class of products such as the Sound Blaster X7.

In 2016, Creative unveiled the X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse dubbed ‘the soundbar of the gods' personifies the Audio of Tomorrow.

In 2018, Creative launched an all-new game-changing technology for headphones called Super X-Fi^® Headphone Holography. This technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive experience - with the same original depth, detail, realism, and spaciousness - in headphones. Super X-Fi further uses Artificial Intelligence to compute a custom audio profile based on a person's unique anthropometry. Super X-Fi has won multiple accolades worldwide, including an unprecedented 23 awards at CES 2019-2020.

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This announcement relates to products launched in Singapore. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster and Super X-Fi are trademarks or registered trademarks of Creative Technology Ltd in the Singapore and/or other countries. The Bluetooth^® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. All rights reserved.

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