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MEDIA ALERT — Creative Launches Aurvana Ace 3: Personalized, High-Resolution Audio Powered by xMEMS and Mimi

Advanced dual-driver earbuds deliver studio-grade sound, adaptive noise cancellation, and hearing-based personalization — all in a sleek wireless design.

SINGAPORE - Creative Technology today announces the launch of the Aurvana Ace 3, setting a new benchmark in personal audio. Featuring the award-winning xMEMS solid-state driver system, Snapdragon Sound™ with aptX™ Lossless, and Mimi Sound Personalization, the Aurvana Ace 3 offers an unrivaled listening experience — precisely tuned to each individual's hearing profile.

Aurvana Ace 3: A new benchmark in personal audio.

PURE PERFORMANCE: High-resolution audio, delivered wirelessly
With support for Snapdragon Sound™ with aptX™ Lossless and LDAC*, users can enjoy CD-quality, high-resolution music playback — wireless and uncompromised.
* Requires compatible device and high-resolution audio content.

PERSONALIZED LISTENING: Tailored sound with Mimi Sound Personalization
No two ears hear the same. Mimi technology assesses hearing and adjusts playback in real time, revealing layers of music — from subtle harmonics to crisp background vocals — with newfound clarity.

PREMIUM COMPONENTS: Dual-driver innovation with xMEMS technology
Aurvana Ace 3 is engineered with a hybrid xMEMS + dynamic driver system, combining solid-state precision with dynamic power. Expect rich lows, crystal-clear highs, and a level of detail far beyond conventional earbuds.

KEY FEATURES

  • xMEMS Dual-Driver System
    Solid-state drivers deliver crisp highs and lifelike detail, while custom-tuned dynamic drivers power natural, impactful bass.
  • CD-Quality Wireless Audio
    Snapdragon Sound™ with aptX™ Lossless and LDAC support ensures pristine, high-resolution playback.
  • Mimi Sound Personalization
    Adapts audio in real-time to a user's hearing profile for a uniquely immersive experience.
  • Smart Wear Detection
    Auto-pause/resume when users remove or reinsert the earbuds.
  • Hybrid Adaptive Noise Cancellation
    Intelligently adjusts to the environment for distraction-free listening anywhere.
  • Creative App Support
    Unlocks the full potential of Aurvana Ace 3 with personalized settings and feature enhancements over time. Use this to access all the latest firmware upgrades!

Aurvana Ace 3 is available now at creative.com/ace3 at a suggested retail price of SGD219. For local in-store availability, please refer to authorized resellers in the respective region.

About Creative
Since its founding in 1981, Creative Technology has been driven by a singular mission: to reimagine the way the world experiences sound. A true pioneer in digital audio innovation, Creative introduced the groundbreaking Sound Blaster®, the invention that gave personal computers the gift of sound — and forever changed the landscape of PC multimedia.

Guided by a legacy of bold ideas and breakthrough technologies, Creative continues to lead at the intersection of engineering and imagination. From award-winning sound solutions to advanced personal audio ecosystems, the company's innovations are designed not just to meet evolving needs, but to inspire entirely new possibilities for connection, creativity, and experience.

At its core, Creative remains committed to pushing the boundaries of what audio can achieve — enriching lives, elevating experiences, and defining what's next in sound.

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This announcement relates to products launched in Singapore. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, and Sound Blaster, are trademarks or registered trademarks of Creative Technology Ltd in Singapore and/or other countries. The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc., and any use of such marks by Creative Technology Ltd is under license. All rights reserved.

CONTACT INFORMATION

Creative Technology Ltd
Eugene Chong
(65) 94872005
eugene.chong@ctl.creative.com