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Creative Technology Unveils Sound Blaster Re:Imagine, a Next-Generation Modular Audio Hub Built on the Legacy of Sound Blaster

Creative invites the community to shape the next chapter of Sound Blaster with a modular, AI-powered audio hub debuting on Kickstarter October 28 (10am EST)

SINGAPORE - 28 October 2025 - Creative Technology, the company that brought the world the original Sound Blaster and transformed PC audio in the 90s, today announces Sound Blaster Re:Imagine, a next-generation modular audio hub that redefines what a sound card can be. The campaign goes live on Kickstarter on October 28, 2025 (10am EST).

Sound Blaster Re:Imagine: A modular audio hub for play, work, and everything in between.

Since its debut in 1989, Sound Blaster has shipped more than 400 million devices worldwide, shaping the soundtrack of the digital age. The original Sound Blaster gave PCs a voice, powering the rise of multimedia, gaming, and digital creativity. Sound Blaster Re:Imagine builds on that heritage — taking the DNA of Sound Blaster and evolving it into a modern, modular platform designed for creators, gamers, and anyone who lives at the intersection of work and play.

RE:IMAGINE WHAT A SOUND BLASTER CAN DO
Sound Blaster Re:Imagine is far more than just a sound card:

• The Ultimate Audio Hub
  Seamlessly connect devices such as PCs, laptops, mobile phones, tablets, gaming consoles, as well as microphones, headphones, speakers, and instruments, all in one place. Route any input to any output instantly with a simple tap, without tangled setups.
• Modular and Customizable
  Expand and reconfigure with magnetically attached swappable modules such as Smart Screens, sliders, knobs, and quick keys. Allows users to adapt their setup as it evolves.
• Fully Programmable Controls
  Every button can be configured as macros to perform any action a user wants, for example, mute a call, trigger a software code compile, or activate any Matter-enabled smart home device.
• Studio-Grade Sound
  High-resolution 32-bit/384 kHz playback with a studio-quality DAC and amp powerful enough to drive everything from professional headphones to large desktop speakers.
• Superuser Access
  With root access to hardware, developers can build and share their own custom apps that utilize this open platform in any creative way — making this a truly community-driven platform.
• Many Fun Apps Included
  Enjoy retro DOS games, music visualizers, an AI-powered DJ, and the iconic Sound Blaster Parrot and Dr.Sbaitso, reborn as AI-powered companions.

WHY KICKSTARTER?
With over 400 million Sound Blaster units shipped, Creative's audio legacy is well established. But Sound Blaster Re:Imagine represents more than an evolution — it is a recontextualization of Sound Blaster as a next-generation audio, control, and creative platform.

Launching on Kickstarter is a conscious choice: it allows Creative to work directly with the community to shape this new chapter. Just as gamers, creators, and dreamers fueled the Sound Blaster revolution in the 90s, today's backers will help guide the evolution of Re:Imagine.

LEGACY, REBORN
“The original Sound Blaster changed the way millions experienced sound — powering gaming, creativity, and discovery. With Sound Blaster Re:Imagine, we set out to reimagine what a Sound Blaster can be: not just a sound card, but a modular hub, a control deck, and a creative playground with endless possibilities. We are making the Sound Blaster relevant again, for today's generation, in today's multi-device world,” said Darran Nathan, Vice President of Operations & Products, Creative Technology.

At launch, it introduces a suite of playful experiences alongside its powerful audio capabilities. An AI DJ can generate entirely new music based on desired themes, while longtime fans will be delighted to see nostalgic favorites like Dr. Sbaitso and the Sound Blaster Parrot return — now reimagined with modern AI. These moments of fun sit alongside serious audio power, underscoring that Re:Imagine is built for both creativity and discovery.

By opening the platform with full superuser access, Creative invites developers to expand it further: to build their own apps that utilize the hardware in any way they imagine and share creations with the community.

KICKSTARTER LAUNCH DETAILS

• Campaign Launch
  October 28, 2025 (10am EST).
• Limited Quantity Early Backer Rewards
  Every pledge includes the Horizon Base Unit with Smart Screen and modular controls.
• Stretch Goal
  Unlock Vertex Base Unit, a larger model with additional expansion slots.

BE PART OF THE NEXT CHAPTER
The original Sound Blaster defined the soundtrack of a generation. Sound Blaster Re:Imagine is built to define the next one — an open, evolving platform shaped hand in hand with its community.

Be the first to experience Sound Blaster Re:Imagine at launch, head to the KickStarter link here.

About Creative
Since its founding in 1981, Creative Technology has been driven by a singular mission: to reimagine the way the world experiences sound. A true pioneer in digital audio innovation, Creative introduced the groundbreaking Sound Blaster^®, the invention that gave personal computers the gift of sound — and forever changed the landscape of PC multimedia.

Guided by a legacy of bold ideas and breakthrough technologies, Creative continues to lead at the intersection of engineering and imagination. From award-winning sound solutions to advanced personal audio ecosystems, the company's innovations are designed not just to meet evolving needs, but to inspire entirely new possibilities for connection, creativity, and experience.

At its core, Creative remains committed to pushing the boundaries of what audio can achieve — enriching lives, elevating experiences, and defining what's next in sound.

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This announcement relates to products launched in Singapore. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in Singapore and/or other countries. The Bluetooth^® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc., and any use of such marks by Creative Technology Ltd is under license. All rights reserved.

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