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SINGAPORE - Creative Technology today announced the appointment of Ban Leong Technologies Pte Ltd as an official distributor for Creative in Singapore, effective January 2026.
Under this partnership, Ban Leong will distribute Creative's portfolio of audio and consumer electronics products across the Singapore market. As an established consumer electronics distributor with strong capabilities across retail and enterprise channels, Ban Leong brings extensive market expertise and a well-developed distribution network.
The collaboration is expected to strengthen Creative's market penetration across key retail sales channels while expanding reach into corporate and institutional segments. The partnership will also reinforce relationships with existing channel partners and support the development of new collaborations within Singapore's consumer electronics ecosystem.
Ban Leong represents a broad portfolio of globally recognised technology brands across consumer and commercial segments, reflecting its scale and experience in managing multi-brand distribution within the region.
With Ban Leong's proven track record in channel management and market execution, the appointment aligns with Creative's continued focus on strengthening its local presence and accelerating sustainable growth in Singapore.
To explore Creative's latest products, visit: www.creative.com.
About Creative
Since its founding in 1981, Creative Technology has been driven by a singular mission: to reimagine the way the world experiences sound. A true pioneer in digital audio innovation, Creative introduced the groundbreaking Sound Blaster®, the invention that gave personal computers the gift of sound — and forever changed the landscape of PC multimedia.
Guided by a legacy of bold ideas and breakthrough technologies, Creative continues to lead at the intersection of engineering and imagination. From award-winning sound solutions to advanced personal audio ecosystems, the company's innovations are designed not just to meet evolving needs, but to inspire entirely new possibilities for connection, creativity, and experience.
At its core, Creative remains committed to pushing the boundaries of what audio can achieve — enriching lives, elevating experiences, and defining what's next in sound.
About Ban Leong Technologies Pte Ltd
Ban Leong is a brand name in the technology products distribution industry for over 30 years. Headquartered in Singapore, Ban Leong distributes a diverse range of I.T accessories, multimedia and data storage products in both commercial and consumer segments. With a focus on improving day-to-day life and providing better efficiencies through introduction of innovative technologies and solutions to the market.
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Creative, the Creative logo, and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in Singapore and/or other countries. The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc., and any use of such marks by Creative Technology Ltd is under license. All rights reserved.
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