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CREATIVE LABS' SOUND BLASTER LIVE! SCORES TOP INDUSTRY AWARDS AND ACCOLADES WORLDWIDE

"Best Buy", "Best Sound Card", "Most Valuable Product" and "Editor's Choice" Among Top Awards for Sound Blaster Live!

MILPITAS, CA - February 1, 1999 - Creative Technology Ltd. (Nasdaq: CREAF) the world's leading provider of multimedia products for the PC, today announced that its top-of-the-line sound card, Sound Blaster Live!, was highly-acclaimed in 1998, garnering numerous industry awards and accolades world-wide. Most recently, Sound Blaster Live! received the "Sound Card of the Year" award by All Games Network. Sound Blaster Live! delivers an entirely immersive audio experience for music and entertainment on the PC through Creative's Environmental Audio platform. Game developers are using Creative's widely-supported Environmental Audio Extensions (EAX) - an open application programming interface (API) - to add Environmental Audio effects to interactive games.

Many of the awards and accolades Sound Blaster Live! has received are from top trade, gaming and technology publications. "The single best sound card in existence - no kidding," states Windows Magazine in a review that placed Sound Blaster Live! on the prestigious WinList. "The best sound card we've ever used," raves Maximum PC. In discussing the performance of Sound Blaster Live! and Environmental Audio, The Globe & Mail asserts it is "truly a quantum leap." PC/Computing honored Sound Blaster Live! with its Most Valuable Product award making it the fifth year in a row Creative garners the MVP for its top-of-the-line audio products. USA Today proclaims: "Sound Blaster live is "the most advanced PC sound card on the market... Live! delivers unprecedented 3-D audio."

Below is a list of the top industry awards and accolades Sound Blaster Live! has received to date worldwide:

Creative's Environmental Audio Platform
Creative's new audio standard, Environmental Audio, takes a systems approach to delivering the Environmental Audio experience - from the processor and Environmental Modeling algorithms, to the speaker systems and the API for gaming software - Creative provides a complete experience with systems for its Environmental Audio Platform. Based on the new Sound Blaster Live! family of audio accelerators, Environmental Audio delivers a completely new way to experience games, music and entertainment on the desktop.

Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.