About Creative

CREATIVE MAKES THE CALL WITH VOIP BLASTER

Voice-Over-IP Device Provides PC Users and Core Computer Gamers High Quality Internet Phone Calls at Significant Cost Savings

MILPITAS, Calif. - November 15, 2000 - Creative (NASDAQ: CREAF), the worldwide leader in digital entertainment products for the personal computer and the Internet, today announced the VoIP Blaster, an Internet telephony solution that delivers voice-over IP calls at savings over traditional phone calls. The VoIP Blaster is shipping in North America in November, 2000 at an estimated street price of US$19.99.

The VoIP Blaster features a powerful Digital Signal Processor (DSP) that minimizes distortion, echoes and latency while reducing the need for additional system requirements or resources. This simple to install plug-and-play USB device powered by InnoMedia's voice-over IP technology allows callers to place free PC-to-PC calls when both PCs are equipped with a VoIP Blaster (ISP and related local phone charges may apply). Callers making PC-to-phone calls with a VoIP Blaster may also enjoy greatly reduced rates in more than 200 countries. The device functions with most standard corded and cordless telephones and supports dial-up, DSL or cable Internet connections.

The VoIP Blaster allows core computer gamers to enhance gameplay with clear telephone communication at tremendous savings over traditional or cellular telephone costs. In addition, this hardware solution averts the loss in gaming performance that can be associated with some software voice-over IP communication devices.

"Global communications in today's Internet-savvy society drive the need for devices such as the VoIP Blaster," noted Ken Fong, director of marketing of Creative Labs, Inc. "This solution will allow gamers to communicate at greatly reduced costs while playing, and it will also help individuals and businesses keep long-distance telephone charges under control." Features and Benefits:

		Free global calling to any VoIP Blaster user in the world (ISP and ISP dial-in charges may apply)
		US $5.00 calling credit included with each VoIP Blaster (while supplies last)
		Low cost long distance calling rates to more than 200 countries
		Portable, easy to use, simple to install
		Functions with hands-free ear piece (bundled) and standard corded and cordless telephones
		Powerful Digital Signal Processor (DSP) for carrier-quality voice-over IP calls
		Phone usage can occur simultaneously with Internet usage
		Global roaming
		Voice e-mail
		Global Address Book user search

Pricing and Availability:
The Creative VoIP Blaster will be available through Creative's extensive network of online and retail outlets in North America in November 2000 at an estimated street price of US$19.99. More information about the VoIP Blaster will be posted to https://voipblaster.creative.com.

This announcement relates to products launched in the United States of America. The product names, contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements.

The Creative logo, Sound Blaster and Blaster are registered trademarks of Creative Technology Ltd. in the U.S. and other countries.

NOMAD is a registered trademark of Aonix and is used by Creative Technology, Ltd. and for its affiliates under license.

Internet service provider charges may apply to VoIP Blaster-related calls.