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CREATIVE DELIVERS A NEW CLASS OF PROCESSING POWER FOR PC GAMERS

3D Blaster Annihilator Harnesses the Power of the First Graphics Processing Unit to Provide Unprecedented Game Play

MILPITAS, Calif. - October 4, 1999 - Creative Technology Ltd. (NASDAQ: CREAF), the leading provider of multimedia solutions for personal entertainment, today announced the 3D Blaster Annihilator. This new addition to the popular 3D Blaster line delivers unparalleled processing performance for gamers. 3D Blaster Annihilator is the first consumer-oriented, PC-based graphics accelerators available to move the entire 3D pipeline off of the CPU and onto the card - dramatically enhancing the gaming experience. It offers stunning features such as Hardware Transform & Lighting, Cubic Environment Mapping and Quad Pixel Pipeline Architecture with 32MB of ultra fast memory and AGP 4X support. The 3D Blaster Annihilator renders in real-time very compelling and realistic 3D images similar to 3D animated movies today. Game developers are now able to produce richly detailed, far more realistic games without compromising frame rate - bringing a level of intensity and performance not possible with previous graphics accelerators.

This new accelerator leverages the new GeForce 256 technology from NVIDIA - the world's first Graphics Processing Unit (GPU). The GeForce 256 is an innovative new graphics processor that moves the entire 3D rendering pipeline to the graphics card, creating a whole new category: the Graphics Processing Unit, or GPU. By offloading these computationally intense tasks from the CPU, the GeForce 256 enables game developers to create games with significantly more detailed geometry, enhanced Artificial Intelligence (AI), and higher fidelity physics, resulting in more exciting, far more intense gameplay.

A Hot New Gaming Platform
"The combination of the revolutionary new GeForce 256 chipset from NVIDIA and Creative's brilliant hardware and software engineering has created a new class of product that will become the gaming accelerator of choice for the holiday season," said Steve Mosher, vice president, Graphics Business Unit for Creative. "Hard-core gamers will clamor for this intense new graphics technology."

With up to 15 million triangles, 480 million pixels and 3.8 gigatexels-per-second, the 3D Blaster Annihilator outperforms any graphics accelerators available today. The parallel processor design, two separate geometry units (transform and lighting) and four rendering engines, make the 3D Blaster Annihilator a stunning gaming platform.

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This announcement relates to products launched in the United States of America. The product names, contents, prices and availability may differ elsewhere in the world according to local factors and requirements.

3D Blaster is a registered trademark of Creative Technology Ltd. in the U.S. and other countries.

NVIDIA and the NVIDIA logo are trademarks of NVIDIA Corporation.

All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.