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MEDIA ADVISORY - MARCH 4, 1999 CREATIVE ANNOUNCES PLANS TO LEAD PORTABLE DIGITAL AUTIO MARKET

Creative Previews Line of Portable Digital Audio Players; Introduces MP3 Partners at New York Music & Internet Expo

WHAT: Creative Labs, Inc., the renowned innovator of market-leading multimedia solutions for personal entertainment, is a lead sponsor and key participant in the 1999 New York Music & Internet Expo, March 6-7, 1999 in New York.

Creative will join its subsidiaries E-mu Systems and Ensoniq - both highly regarded companies in the music technology industry - to demonstrate the latest in PC audio and music technology, and discuss Creative's entry into the portable digital audio market - which includes support for the MP3 compression standard.

PRESS CONFERENCE:
Creative will provide an exclusive preview of its new Project NOMAD - portable digital audio player line - and announce strategic partnerships with some of the leading providers of digital audio content on the Internet.

WHEN: Saturday, March 6, 1999, 2:30 p.m. EST

WHO:
Hock Leow, vice president, Multimedia Division, Creative Labs, Inc.
Eric Larsen, corporate media producer, Creative Labs, Inc.
Gene Hoffman, president and CEO, GoodNoise
Dennis Mudd, president, Music Match
Travis Millman, vice president of business development, Audible, Inc.
Jeffrey Wood, director of content, Audiohighway.com

WHERE:
New York Music & Internet Expo
The New Yorker Hotel
Fourth Floor Press Room
481 Eighth Avenue
New York, NY 10001
(212) 971-0101