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About Creative

Milestones

2021

January 2021

The Badminton World Federation partners with Creative to enhance online badminton livestreams with SXFI LIVE, bringing fans closer to the action through holographic audio.

April 2021

SXFI CARRIER, the world's first soundbar with Super X-Fi Headphone Holography and first-of-its-kind Dolby Atmos Speaker System soundbar jointly developed with Dolby Laboratories, launches and receives numerous plaudits worldwide.

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