Clearly with the success of the ZEN Micro and our shipment of more than two million MP3 players last holiday season, we have gained huge momentum and are putting our competitors on the defensive, said Sim Wong Hoo, chairman and CEO of Creative. We can further drive our momentum by dropping the price of our ZEN Micro MP3 players. With the introduction of the ZEN Micro 4GB MP3 player at the incredibly low price of only $179, we offer superior features and more than twice the song capacity of the 4GB iPod mini at a substantially better price. In addition, we offer the ZEN Micro in 10 different colors, giving consumers a wide range of choices, from red, light or dark blue, orange or green, to pink, purple, silver, black and white.
Winner of the Best of DigitalLife 2004 and Editor's Choice awards from CNET, Computer Shopper, PC Magazine and LAPTOP magazine, the ZEN Micro is now available in different capacities without compromising any features. The ZEN Micro 4GB MP3 player can hold up to 2,000 WMA songs; the ZEN Micro 5GB MP3 player can carry up to 2,500 songs; and the ZEN Micro 6GB stores up to 3,000 songs. The ZEN Micro family supports a wide variety of music subscription or download services such as Napster To Go, Napster, MSN Music, MusicMatch and the Wal-Mart Music Store.
The Power of ZEN Micro
Every ZEN Micro player features:
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed MuVo® and ZEN portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.
This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. MuVo and Sound Blaster are registered trademarks of Creative Technology Ltd. in the United States and other countries. All other brand names are trademarks of their respective owners.