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Creative and Vue Networks Sign Licensing Agreement with Celestial Pictures for Distribution Rights to the Complete Shaw Brothers Film Collection in Singapore

SINGAPORE - 14 December 2010 - Creative Technology Ltd. today announced a strategic licensing agreement with Celestial Pictures, the Chinese motion picture company and operator of regional pay-TV channels, to distribute Celestial's Shaw Brothers Complete Film Collection of 668 movies in Singapore via the all-new ZiiEagle Movie Box, a state-of-the-art single home entertainment device capable of presenting whole movie libraries in high definition. The ZiiEagle Movie Box was made possible by means of Creative's collaborative efforts with Celestial Pictures through Vue Networks, a regional content creation and media technology company based in Singapore and an associated company of Creative. This collaboration is significant as it marks the first time that a substantial portion of full-length Shaw Brothers Film Library titles can be found on a single, portable device, all shown in their full original glory including movies not shown on Celestial movie channels.

Under the agreement, Creative provides the hardware and media processing power through its proprietary Zii Chipset, Vue Networks aggregates the digital media content and vast amount of metadata, while Celestial licenses the non-exclusive digital download rights as well as internet download-to-own rights to Creative to release an extensive range of the Shaw Brothers films covering multiple genres.

At the heart of the ZiiEagle Movie Box is Creative's Zii ZMS-05 HD Media-Rich Applications Processor which uses the latest Zii StemCell Computing™ technology to deliver high performance media processing in a low-power environment.

"Million of man-hours have been invested in restoring these films over decades, and we are pleased to see this precious library being carefully selected to be housed within the ZiiEagle Movie Box. By digitally enhancing and compressing a whole library of 668 movies into a palmtop movie box, users are now empowered to legally enjoy a plethora of quality films, easily accessible at the touch of a button and without any downloading required. Best of all, this solution works out to be more cost effective than purchasing unsafe and illegal pirated DVDs, while adding a personal and interactive viewer experience, paving the way for the future of movie distribution," said Vinson Chua, Director of Media Services at Creative.

The films contained in the ZiiEagle Movie Box were carefully selected and categorised for an optimal viewing experience. Users can choose from any of 4 themes in the ZiiEagle Dreamscape, search for all members of the casts, and list actors and actresses by the films they have acted in. The vast amount of metadata involved in this process was aggregated by Vue Networks, including subtitle formatting, digital processing, final digital mastering, and conducting a rigorous audit of every single movie to ensure they adhere to the film classification guidelines laid out by the Media Development Authority of Singapore.

"This is a labour of love for all of us, and we want to provide users a splendid viewing experience by eliminating the drudgeries of downloading and organising movies. With the ZiiEagle Movie Box, it's all been done for you - giving you peace of mind with a legitimate, convenient and intelligent system for viewing movies at home, and safe for all members of your family to enjoy," said Jonathan Foo, President of Vue Networks.

The complete Celestial's Shaw Brothers Film Collection consists of 668 films in the ZiiEagle Movie Box - treasures produced out of the world-famous Shaw Brothers Studio over the past half a century. Celestial Pictures painstakingly restored the award-winning films from their original negatives, employing state-of-the-art digital technologies to restore the films frame-by-frame, yielding picture and sound quality even more striking than the original cinematic prints.

"Restoration of the Shaw Brothers library involved a time consuming, pain-staking process to ensure an extraordinary viewing experience. We are delighted and proud to collaborate with Creative to bring a substantial collection of these treasured titles to existing and new Singapore fans via the ZiiEagle Movie Box",  said Ross Pollack, CEO of Celestial Pictures.

For more information about the ZiiEagle Movie Box and ZiiEagle Moviepedia, please visit www.ziieagle.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About Vue Networks
Vue Networks is a regional Content Creation and Media Technology company based in Singapore. Utilising its state-of-the-art media production and broadcast facilities, Vue Networks provides aggregation services and end-to-end platform solutions in High Definition workflows, Digital Restoration, 2D to 3D conversion, Stereoscopic 3D content creation and cross-platform Media Distribution.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. StemCell Computing, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.

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