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Creative Announces BlasterZone: Blast Away All Barriers To Viewing Mobile Game Recordings In Immersive VR

Next-generation 3D Game Recording and Playback Technology With Infinitely Scalable Resolution from Mobile Devices to 4K or Higher Screens, Freedom to Move Viewpoint Perspective Around During Replay, and Immersive VR Headset Playback from the Same Single Game Recording


SINGAPORE - December 18, 2015 - Creative Technology Ltd today announced the launch of BlasterZone (www.blaster.zone), which will be featured at the Creative booth at CES Las Vegas 2016.

BlasterZone is the next generation of game replay viewing technology, which allows the viewer complete freedom to view the same recording on any device, at any resolution, on any display ranging from mobile devices, to large 4K or higher resolution screens, to VR headsets with full stereo display. This is achieved by our unique 3D vertices recording technology, which captures everything in real-time, including audio, in a 3D world.

During playback, the viewer can pause the video, rewind, move the camera angle to view it from a different perspective, and start playing to see what happened during gameplay from the different point of view. The viewer can zoom in anywhere on screen, at full resolution, to see any part of the replay close up in all the finest detail possible.

Experience infinite resolution playback and zoom of popular games such as Clash of Clans® and Minecraft™ PE via the BlasterZone Player App available for free on the Google Play™ Store today. The ability to view all existing recordings in VR mode will be released as an app update in January at CES 2016. Desktop users can view BlasterZone directly at www.blaster.zone using the Chrome™ browser. Users who wish to record and publish their own BlasterZone content can find the details at www.blaster.zone.

“Typical video streaming sites such as YouTube™ and Twitch™ are bound by the resolution and format of recorded or streamed videos. BlasterZone removes all barriers to fully immersive VR at infinitely scalable resolution, enabling the viewer to be transported into the game player's world with the ability to view and move anywhere he wants at any time, all from the same single recording,” said Darran Nathan, GM of BlasterZone Division.

“BlasterZone is the next generation in 3D game recording and playback, built on decades of high-performance computing acceleration technologies, graphics, and audio expertise. With BlasterZone, Creative is entering the new era of Virtual Reality with this breakthrough technology, focusing on the huge content playback market. Audiences viewing video playback will be able to enjoy a far more interactive, immersive, and fun experience,” said Sim Wong Hoo, CEO of Creative Technology Ltd.

Infinite Resolution Playback

Zoom in at full resolution and move anywhere, at any time during playback. View the absolute finest detail in your game.

Infinite View Perspective

Play. Pause. Move to a different viewpoint. Rewind. Replay. Experience a third-person view of your game to review strategies. View the gaming world as you have never seen before.

True Stereoscopic VR

Set playback to VR mode in the BlasterZone app, and use Google Cardboard™ or any other VR headset to view your gameplay recording in true Stereoscopic VR. Immerse yourself in the gameplay experience.

BlasterX VR Headset
For the ultimate BlasterZone experience, Creative will also be launching the BlasterX VR at CES 2016. BlasterX VR is a 3D virtual reality headset that supports most popular smartphones, and is designed to give the viewer a compelling and immersive BlasterZone playback experience when used with Creative's award winning audio headsets. The BlasterX VR also comes with a thumb-sized wireless controller for easy navigation and gameplay. It is also fully compatible with Google Cardboard apps.

Pricing and Availability
The BlasterZone Player app is now available on Google Play Store for free. VR mode playback will be released as an update at CES 2016 in January.

The BlasterZone Player iOS app is ready and has been submitted to Apple® for approval and listing on the iOS App Store®. As and when that approval is received, the BlasterZone Player iOS app will be made immediately available for iOS device users on the iOS App Store.

The BlasterX VR headset with its bundled controller will be available in the first quarter of 2016 and can be purchased at USD49.99 from the Creative online store at www.creative.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions which include premium wireless speakers, wireless headphones, and powerful audiophile-grade amplifiers and digital audio converters. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound Blaster Roar and Sound Blaster X7 that aim at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets. Creative's proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About BlasterZone
BlasterZone is the next generation in 3D game recording and playback. BlasterZone technology enables replays of game recordings with infinite scalable resolution and infinite view perspective, enabling VR replays in full stereoscopic 3D, all from the same single recording.

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This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster, the BlasterX logo and SBX Pro Studio are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All rights reserved. Clash of Clans is a registered trademark of Supercell Oy. Minecraft is a trademark of Mojang Synergies AB. Google Play, Chrome, YouTube and Google Cardboard are registered trademarks of Google Inc. Twitch is a trademark or registered trademark of Twitch Interactive Inc. in the U.S. and/or other countries. Apple and App Store are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.


Creative Labs, Inc.
Ryan Schlieper
Darran Nathan

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