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Creative BlasterX® Senz3D® Camera Named as a Double 2016 CES Innovation Awards Honoree

Honored in the ‘Digital Imaging' and ‘Computer Peripherals' Categories, The Advanced Depth-Sensing and Voice Recognition Camera is a Human/Machine Interface Game-Changer Enabling Computers to Recognize and Understand Facial Expression, Hand Gestures and Spoken Words, including 3D Scanning Support

LAS VEGAS, Nevada - January 5, 2016 - Creative Technology Ltd today announced that it has been named a 2016 International CES Innovations Awards Honoree for its Creative BlasterX Senz3D Camera. The Creative BlasterX Senz3D camera is the perfect companion to the latest Windows® operating system, Windows 10, which focuses on making interaction with computers natural again through humanized interaction protocols. The camera will be showcased at CES 2016 - the World's Largest consumer electronics show - as part of Creative's technology showcase of forward looking products focusing on the new world of ultra-immersive audio and video entertainment.

The Creative BlasterX Senz3D was awarded in two categories:

  • Digital Imaging
  • Computer Peripherals

The Creative BlasterX Senz3D, which will be showcased at the 2016 International CES, the world's largest innovation playground, scored highly across the following judging criteria:

  • Engineering qualities
  • Aesthetic and design qualities, including how the product directly compares to other offerings in the space
  • The product's intended use/function and user value
  • Specifics regarding the Creative BlasterX Senz3D's unique and novel features, as well as features that consumers would find attractive
  • How the design and innovation of the product directly compare to other products in the market place

Products chosen as CES Innovation Honorees reflect innovative design and engineering in some of the most cutting edge tech products and services coming to market. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 28 product categories.

“We are gratified to have the Creative BlasterX Senz3D picked as a double Honoree Award winner at the CES 2016 Innovation Awards. This is truly a groundbreaking product that will enable users to interact with their computers more naturally. We're just at the beginning of the development curve for these technologies, the future looks truly exciting,” said Low Long Chye, General Manager of Audio at Creative Technology Ltd.

“Besides housing an array of 3D visual and depth sensors, the Creative BlasterX Senz3D also incorporates Creative's own highly advanced audio detection and noise reduction hardware and software technologies that will enable users to interact with their computers with ease and accuracy, using voice commands.”

The state-of-the-art BlasterX Senz3D camera is poised to be the perfect companion for Windows 10 with a wide range of usages.

State-of-the-art Noise-reduction-enabled Voice and Audio Detection Technologies

Creative BlasterX Senz3D facilitates an optimal voice pick-up experience with a beamforming microphone that works together with state-of-the-art noise-reduction-enabled voice and audio detection technologies: CrystalVoice Noise Reduction and Echo Cancellation, which picks up voice and cancels out unwanted noise that falls outside of the target zone; enhancing voice recognition and communication during video chats.

Next Generation Video Chats

Creative BlasterX Senz3D uses depth-sensing technology to create a more lifelike video chat environment. This next generation video chat lets you customize your background, and share content with friends using hand gestures - as if you're in the same room together. BlasterX Senz3D also senses depth, so you're able to remove your chat background altogether, or swap in a replacement.

Next Generation Gaming

Creative BlasterX Senz3D allows gamers to experience a whole new level of interaction with their games using gesture control and voice commands with titles such as Nevermind® and Laserlife™. For a comprehensive list of upcoming games that work with BlasterX Senz3D on Windows 10, go to https://appshowcase.intel.com/en-us/realsense?cam=all-cam.

Designed to work with Microsoft® Windows Hello and Cortana®

Windows 10 now supports signing-in using facial recognition with the Windows Hello. With the Creative BlasterX Senz3D camera and its highly accurate 3D facial recognition capability, it allows the operating system to even differentiate between the faces of identical twins. Windows 10 also supports Cortana, a new voice-activated personal assistant that helps users find things on their PC, manage their calendar, track packages, find files, and chat with them - with its beamforming microphone array, Creative BlasterX Senz3D is the perfect companion product for crystal clear noise reduction-enabled voice pick-up.

Advanced Live Broadcasting with Customized Backdrops

For gamers who enjoy delivering live broadcasts during Twitch™ streaming events, Creative BlasterX Senz3D is able to use its depth sensing technology to intelligently change the background of the broadcast.

3D Scanning at Home

Creative BlasterX Senz3D makes 3D scanning a reality right from your device, so you can scan and save a piece of art, a flower, a toy - even your own face. You're able to save your scan as-is, or manipulate it into something new - then share it digitally.

About the CES Innovation Awards

The prestigious CES Innovation Awards are sponsored by the Consumer Technology Association (CTA)™, the producer of the International CES 2016 the global gathering place for all who thrive on the business of consumer technologies, and have been recognizing achievements in product design and engineering since 1976.

Products chosen as CES Innovation Honorees reflect innovative design and engineering in some of the most cutting edge tech products and services coming to market. CES 2016 Innovation Honoree products are featured on CESweb.org/Innovation.

The Creative BlasterX Senz3D will be demonstrated at the Creative Labs, Inc. Booth #30201 in Tech East, LVCC, South Hall 3, Level 2 at the 2016 International CES, which runs January 6 - 9, 2016, in Las Vegas, Nevada. Creative BlasterX Senz3D will also be displayed at Tech West in the Innovation Awards Showcase at Sands, Level 1, Hall G, Booth #83319.

Pricing and Availability
The Creative BlasterX Senz3D, priced at USD199.99, will be available in the early part of the second quarter of 2016 at the online store at www.creative.com.

For in-store availability, please refer to local authorized dealers.

For more information about the Creative BlasterX Senz3D, visit www.creative.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions which include premium wireless speakers, wireless headphones, and powerful audiophile-grade amplifiers and digital audio converters. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound Blaster Roar and Sound Blaster X7 that aim at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets. Creative's proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster and the BlasterX logo are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All rights reserved. Microsoft, Windows and Cortana are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Nevermind is a registered trademark of Erin Reynolds. Laserlife is a trademark of Gaijin Games Inc. Twitch is a trademark or registered trademark of Twitch Interactive Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners. The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.


Creative Labs, Inc.
Ryan Schlieper

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