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Creative Enters the High-End Audio Market with the AUDIO OF TOMORROW at ISSE 2016

X-Fi® Sonic Carrier™, a Masterpiece of Art and Technology, will Showcase at The Annual International Sight & Sound Exhibition - Singapore's Longest Running Premier Audio Video Extravaganza

SINGAPORE - 22 November 2016 - Creative Technology Ltd today announced it would be showcasing its groundbreaking X-Fi Sonic Carrier at International Sound & Sight Exhibition (ISSE 2016), the annual Audio Video extravaganza organized by Sound & Sight Journal. ISSE, which has now entered its 18th year, is Singapore's one and only AV exhibition and serves as an esteemed platform for audio & visual enthusiasts.

A Brand New Concept in Hi-Res Audio and Video, with Dolby Atmos®, Creative SuperWide X-Fi™, and Multiple Advanced Technologies
Comprising of a main unit and a subwoofer, the X-Fi Sonic Carrier is a 17-driver system in an 11.2.4 speaker configuration. It incorporates Dolby Atmos surround technology and Creative's SuperWide X-Fi technology to bring you the ultimate 15.2 3D experience - the best of both worlds in home theater and high-end audio.

The Sonic Carrier delivers a mind-boggling 1000W RMS of brute power. The 600W RMS wireless sub can punch so deep that it is virtually hell-shattering way down deep. Powered by 8 processors, the Sonic Carrier is not only capable of high resolution audio playback; it also features an Ultra HD video engine that supports 4K 60fps video playback of local and online content.

Featuring 3 distinct wireless technologies, the Sonic Carrier offers 2 separate Wi-Fi® solutions for audio and video streaming, Bluetooth®, and a zero latency wireless speaker-to-speaker link to up to 4 subwoofers. The intelligence of the Sonic Carrier can be upgraded by a simple software download or even a hardware module replacement - it's virtually future-proof!

The Best of Both Worlds: Super High-End Audio and 3D Cinematic Sound
Imagine a world where music listening is transformed into a magical auditory experience. This is the 15.2 world of super wide extreme fidelity. This is called SuperWide X-Fi. In this realm, every audio stream regardless of quality is algorithmically metamorphosized to an eXtreme Fidelity level of 24-bit 192kHz high-resolution audio and expanded three dimensionally into a 15.2 super wide soundstage.

In the other world, we bring the most immersive 3D audio experience with the latest Dolby Atmos technology, deployed in premium cinemas, straight to the user's home - only better. Movies will never be same again with cinematic audio that not only flows around users, but also above them. One would expect all these wizardries to come from a convoluted array of expensive systems. Instead, it is a beautiful sleek one piece system, sans messy cables. Together with an exquisite wireless subwoofer akin to designer furniture, the X-Fi Sonic Carrier is truly a masterpiece of art.

SuperWide X-Fi Stereo
X-Fi Sonic Carrier features a revolutionary new technology that will transform the way users enjoy stereo. Introducing SuperWide X-Fi Stereo: a radically new audio technology that elevates the auditory journey to a totally different dimension. So breathtaking, it goes beyond one's imagination. When SuperWide X-Fi touches any common stereo source it transports the listener to a magical three dimensional audio utopia that transcends a traditional left-right stereo experience. This is the Audio of Tomorrow... the next leap in the evolution of music listening.

This paradigm shift in audio enjoyment delivers an unparalleled level of detail, clarity, and image specificity, and a super wide soundstage; bringing forth a new revelation to your auditory senses that defies the norms of conventional stereo. And although the Sonic Carrier delivers a good Hi-Res standard stereo experience, users can now go even further with the SuperWide X-Fi technology.

Mr Tham Chaik Kong, Editor-in-Chief of Sight & Sound Magazine, ISSE Founding Member, and audio critic said, "When Sound Blaster soundcards dominated the audio of PCs worldwide, Creative was a global corporation known by everyone and anyone. For the past 30 years, audio has always been the focus of Creative's business - with a dazzling lineup from soundcards to speakers, headphones, MP3 players and more. Interestingly though, this enterprise with its core in audio, has been missing from the audiophile segment all these years. The good news is that the best is always saved for last. This coming November, at the International Sound & Sight Exhibition (ISSE), you will have a chance to witness Creative's latest innovation, a high-end audio and home entertainment system, the X-Fi Sonic Carrier."

"I was honoured to be invited, before the exhibition started, to Creative's laboratory to experience the magnificence of the Sonic Carrierߪ Mr Sim adamantly refuses to call it a soundbar. This is because the Sonic Carrier is simply beyond comparison, with performance and features that are far more advanced than any typical soundbar. Thus, Mr Sim named it X-Fi Sonic Carrier (as in aircraft carrier). As the classical Chinese poem goes, hui dang ling jue ding, yi lan zhong shan xiao (会当凌绝顶,一览众山小) All other mountains look small from the highest peak," added Mr Tham Chaik Kong.

"I've always wanted to create a high-end speaker system for myself, because no speaker system out there can satisfy my needs. I want a system that is powerful, versatile, yet clutter-free - and at the same time, a magnificent piece of art. Well, it's here. I'm proud to present to you the X-Fi Sonic Carrier. With Sonic Carrier, high-end audio will never be the same again. It will allow lovers of great audio to experience their content in an amazing fresh new way. Sonic Carrier is endowed with a wealth of technologies, but I'm most excited about a fresh new technology we call SuperWide X-Fi," said Sim Wong Hoo, Creator of the Sound Blaster, X-Fi Sonic Carrier, and CEO of Creative Technology Ltd.

"In a normal high-end audio system, one needs to sit exactly in the centre of the two speakers to get the ideal audio experience, the so-called sweet spot. But it's not an ideal situation, especially for those of us who are always very busy and moving about doing multiple things in the room. Sonic Carrier's Superwide X-Fi does away with the rigid sweet spot requirement, while delivering an expansive soundstage. You can now enjoy great audio from different parts of the room. In fact, this radical technology is truly a revelation to the senses. It transports you into a magical three dimensional audio utopia beyond your imagination. This is the Audio of Tomorrow."

The latest prototype of the X-Fi Sonic Carrier will be showcased and demonstrated at the International Sight & Sound Exhibition, PARKROYAL on Kitchener Road, Emerald Room, Level 3, from 25 - 27 Nov 2016, 11am to 7pm daily.

For more information about the X-Fi Sonic Carrier, visit soniccarrier.com.

Download a 28 page X-Fi Sonic Carrier product brochure at soniccarrier.com/brochure.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions which include premium wireless speakers, wireless headphones, and powerful audiophile-grade amplifiers and digital audio converters. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound Blaster Roar and Sound Blaster X7 that aim at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets. Creative's proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, X-Fi, the X-Fi logo, Sonic Carrier and SuperWide X-Fi are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. Wi-Fi is a trademark of Wi-Fi Alliance. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. Other trademarks and trade names are those of their respective owners.

Creative Technology Ltd
Eugene Chong
(65) 6895 4190

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