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Savantium™ Content Source Allows NOMAD Users to Schedule Downloads of News, Sports, Stocks and Weather Directly to Popular Digital Audio Players

MILPITAS, Calif. - October 25, 2000 - Creative (Nasdaq: CREAF), the worldwide leader in digital entertainment products for the personal computer and the Internet, today announced Savantium, an audio content source for NOMAD users. The Savantium site, www.savantium.com, allows a user to view and schedule downloads of news, sports information, stocks and weather in text, which is then converted into audio on the PC using the latest audio technologies. With features that allow customization of news content, Savantium lets the user decide what news to hear with the option to download the personalized content directly into a NOMAD digital audio player. The portability of the NOMAD lets Savantium news and information go anywhere the user decides to go. (Please see accompanying press release "Creative Delivers CD-Quality DRM-Enabled Music With Windows Media Support In PlayCenter 2").

"Savantium offers NOMAD users an alternative to just listening to music on the wildly popular digital audio players," said Vincent Tong, senior product manager at Creative Labs. "In addition to daily news, users have access to a catalog of pre-recorded audio books - currently available in Microsoft's Windows Media Format - that can be listened to on a NOMAD or PC. With the Savantium content source, users can now make their NOMAD a mobile tool for productivity and education in the car, at the gym, or at the airport."

Pricing and Availability
The basic Savantium software and content service is completely free, and includes health, finance, government, entertainment and sports news feeds, as well as stocks and weather updates. Stories are renewed throughout the day. To get started, simply visit www.savantium.com to register and download the software client.

This announcement relates to products launched in the United States of America. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements.

The Creative logo, Sound Blaster and Blaster are registered trademarks and Savantium is a trademark of Creative Technology Lte. In the U.S. and/or other countries. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. and/or it affiliates under license. All other brand names and products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.

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