MILPITAS, CA - December 20, 1999
- Creative Technology Ltd. (NASDAQ: CREAF), the leading provider of multimedia solutions for personal entertainment and productivity, today
announced broad support for the Macintosh platform. Creative's popular line of Sound Blaster Live! audio solutions and Personal Digital Entertainment (PDE) Internet Solutions -
which include the NOMAD line of portable audio devices and the WebCam Go line of portable PC cameras - will be the first in a series of products from Creative to support the Mac.
Creative will demonstrate these products at the upcoming Macworld Expo, January 5 -8, in San Francisco, CA, at the Moscone Convention Center in Booth 2339.
"The success of the Macintosh line of desktop solutions, coupled with the success of Creative's Sound Blaster Live! audio cards, Nomad portable audio digital players and the
WebCam Go product line, make Mac support a natural for Creative," said Craig McHugh, president of Creative Labs, Inc. "Multiple-platform support is the next step in our
long-term PDE strategy. We are focused on bringing a high-quality entertainment experience to mainstream computer users. Mac desktop solutions - with their elegant, consumer
friendly design and engineering - complement our goal perfectly."
The award-winning Sound Blaster Live! audio solutions are designed to provide the ultimate in digital audio quality and the company's popular Environmental Audio for an enhanced
entertainment experience with music, games, MP3 downloads and other Internet audio solutions.
As part of Creative's initiative to support multiple operating systems, the company has established a dedicated team of engineering and R&D resources
"The incredible success of iMac and the Power Mac line of computers - including our new Power Mac G4 - has opened a whole new world for developers to create Internet-based
solutions for the Mac," said Clent Richardson, Apple's vice president of Worldwide Developer Relations. "Creative has a distinguished history as an innovator of computer
audio solutions and peripherals and its products are excellent additions to the growing number of consumer products and services available to the Mac community."
"Cross platform support from PC entertainment companies certainly bodes well for all PC consumers," said Tim Bajarin, president at Creative Strategies, Inc. "Support
from PC entertainment companies underscores the potential and great appeal of the Power Mac and iMac desktop solutions for the home computing enthusiast."
For more information on Creative's Personal Digital Entertainment Solutions, please visit our web site at https://www.creative.com.
This announcement relates to products being launched in the United States of America. The product names, contents, prices and availability may differ elsewhere in the world
according to local factors and requirements.
Sound Blaster and Blaster are registered trademarks of Creative Technology Ltd. in the U.S. and other countries.
All other trademarks or registered trademarks are the property of their respective owners.