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COMDEX Fall 1999 Marks 10th Anniversary of Award-Wining Sound Blaster Technology

MILPITAS, Calif. - November 15, 1999 - Creative Technology Ltd. (Nasdaq: CREAF), the leading provider of multimedia products for personal entertainment, today announced the company's Sound Blaster line of audio products has surpassed the 100 million mark in number of units shipped worldwide. This coincides with the 10th anniversary of the product line's launch. To celebrate this momentous occasion, Creative will be showcasing Sound Blaster Live! Platinum during its live theater presentations at COMDEX Fall 1999, November 15-19 in Las Vegas, Nevada, at its 14,000-square foot booth, S2026 and S1726 which spans the length of a football field. The event promises to pump up the audio and serve up tantalizing eye candy with its full line of hardware and personal digital entertainment (PDE) Internet solutions.

"In a highly competitive Information Technology market, there are very few high-tech products that last more than a few years. Ten years is definitely a very long life-span for products like the Sound Blaster line of audio products. To be able to ship over 100 million units of Sound Blaster demonstrates Creative's continued commitment to meet and exceed the needs of its consumers over a long period of time," said Sim Wong Hoo, founder and chief executive officer of Creative Technology Ltd. "Creative has spent the last decade working closely with its customers to produce generation after generation of exceptional audio products. Having hit this amazing milestone, it is clear that the Sound Blaster line of cards will continue to extend its legacy for many more generations to come."

According to industry analyst estimates, more than 60 percent of all PC audio systems built to date use Creative's Sound Blaster technology. As the industry standard in PC audio, Sound Blaster compatibility is a well-recognized requirement for most PC sound systems on the market. In addition to providing truly innovative sound, the Sound Blaster line of products provide the reliability, quality and tremendous value that customers expect from the Creative brand.

Sound Blaster was launched ten years ago at Fall COMDEX 1989. The growing family of audio products has garnered many positive reviews, won head-to-head comparisons against competitors and acquired numerous awards and accolades. The latest Sound Blaster Live! line - the seventh generation of Sound Blaster - received even more rave reviews from both gaming and mainstream media. Among some of these reviews are:

Sound Blaster is a registered trademark and Environmental Audio, Environmental Audio Extensions, EAX and FourPointSurround are trademarks of Creative Technology Ltd. in the U.S. and/or other countries.

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