MILPITAS, Calif. - October 6, 1999
- Creative Technology
Ltd. (Nasdaq: CREAF), the leading provider of multimedia solutions
for personal entertainment, today introduced the next-generation
Creative NOMAD II portable digital audio player at the 1999 Fall
Internet World convention in New York. The NOMAD II is one of
the exciting new devices that make up Creative's Personal Digital
Entertainment (PDE) Internet solutions.
A key feature at the core of the NOMAD II is its programmability,
designed to be virtually future-proof. By incorporating this
upgradeable feature, the NOMAD II can be programmed to support
multiple digital audio formats such as MP3 and Microsoft Windows
Media or software extensions that will be made available on
In addition, NOMAD II is designed to enable consumers to
download support for future digital rights management technology,
including future SDMI compliance requirements, enabling the NOMAD
II to play digital music in secure formats.
The NOMAD II is designed for the active consumer, with features
that emphasize quick setup and mobility. The new NOMAD II comes
equipped with a Universal Serial Bus (USB) connection for faster
transfer rates and hot-plugging connectivity, a wired remote for
accessing the playback controls while on the move, a high-quality
backlit LCD, and SSFDC (Solid State Floppy Disk Card) compliant
flash memory card support in all configurations. And like the
current NOMAD, the next-generation NOMAD II features a built-in
FM tuner, MP3 playback and voice recording capability. Creative
will, for the first time, include built-in support for the secure
CD-quality audio of Windows Media in its next-generation NOMAD
"Our goal at Creative is to continue leveraging our expertise
in digital audio to offer the best solutions for the ever-changing
audio market," said Hock Leow, chief technology officer at
Creative. "We are committed to incorporating the most cutting-edge
features and to providing access to the widest variety of audio
content utilizing popular formats such as MP3 and Windows Media
Audio. This next generation NOMAD digital audio player offers
consumers flexibility, mobility and programmability - which is
similar to the programmable nature of the highly acclaimed EMU10K1
audio processor on Sound Blaster Live! It is a product that will
change as the industry continues to evolve."
"We commend Creative for designing the next-generation NOMAD
II with built-in Windows Media support," said Will Poole,
general manager, Marketing and Business Development, Streaming
Media Division, Microsoft Corp. ""This support gives
consumers a great listening experience
by providing CD-quality digital audio, double the music storage
capacity on NOMAD II devices, and access to downloadable secure
music from top labels."
Key features not currently found in other portable players include:
- Programmable Portable Audio Platform: Upgradeable
firmware via the Internet designed to permit future compatibility
with multiple digital audio formats or software extensions.
- Universal Serial Bus (USB) Connection: Offers
faster transfer rates and "hot-plugging" ability for
quick connectivity and setup to the PC.
- Memory: The NOMAD II continues to support
the flash memory card standard in a variety of configurations
to match any lifestyle or activity. NOMAD II memory cards will
be SSFDC compliant, allowing consumers the flexibility to exchange
their memory cards with other devices such as digital cameras
without the burden of reformatting for each use. The NOMAD II
will come bundled with a 64MB flash memory card.
- FM Tuner: A popular feature among consumers
now stores up to 20 preset stations.
- Voice Recording: Allows users to conveniently
record voice-quality audio and upload voice recordings to the
PC for easy storage and archiving.
- Design: A stylish, high-tech look with
a contoured finish for easy button access and with a shape designed
to easily fit in the palm of one's hand. Strengthened plastic
casing and reinforced LCD screen allows for optimum durability.
Additional feature support found in the NOMAD II includes:
- Optional Docking Stations: Optional docking
stations provide the flexibility to recharge batteries and cable-free
- Icon-based LCD: Large screen and backlighting
allows consumers high-quality LCD viewing in any environment.
- Remote Control: A custom designed wired
remote gives quick access to the playback controls.
- Bass-Enhanced Stereo Backphones: Bundled with
bass-enhanced stereo backphones that are contoured to fit the
back of the head and optimized for high-quality sound during all
- NOMAD Manager Software: Lets users easily
download MP3 and Windows Media files from their PC to the NOMAD
II in a matter of seconds.
- The Creative Digital Audio Center by MusicMatch:
Allows users to encode, decode and archive high-quality MP3
files and Windows Media files, as well as convert an unlimited
number of CD tracks from personal CD collections and catalog
them according to preference. When used with Sound Blaster Live!,
Creative Digital Audio Center allows MP3 content to be enhanced
with Environmental Audio. Such enhanced content can be downloaded
and enjoyed on the portable player.
Creative supports the Recording Industry Association of America
(RIAA) and its Secure Digital Music Initiative (SDMI). The company
has been an active member of SDMI since its inception in December
1998. Creative is working with SDMI to help develop and implement
the recommendations of SDMI and create a standard for digital
audio distribution that is acceptable to the recording industry
as well as the PC industry and Internet community.
Creative's overall focus is to satisfy current consumer demand
by adapting to the changing industry. As new digital audio formats
are introduced to the market, Creative will evaluate and consider
them for updating its line of digital audio players.
Pricing and Availability
The Creative NOMAD II will begin shipping in volume in Q1 2000.
It will be available at under US$400.00.
Personal Digital Entertainment (PDE) Internet Solutions
Creative's new PDE Internet Solutions category is comprised of
Internet devices, Internet applications and Internet services.
Creative's PDE Internet Solutions leverage the power of the PC
to create enhanced audio and video entertainment experiences.
Creative's NOMAD, NOMAD II, WebCam Go, and LAVA! MusicVideo Player
(see separate news releases announced today) are all key components
of Creative's PDE Internet solutions geared towards PC and Internet
enthusiasts. Creative's family of PDE Internet solutions consists
- PDE Internet Devices: Products that enhance the PC
Internet experience and can function when detached from the PC
- PDE Internet Applications: Software entertainment solutions
like the LAVA! Player that enhance the entertainment experience
when used in combination with Creative's Internet devices
- PDE Internet Services: Creative plans to offer Internet
services that complement both its PDE Internet Devices and applications
This announcement relates to products whose launch are in the
United States of America. The product names, contents, prices
and availability may differ elsewhere in the world according to
local factors and requirements.
Sound Blaster is a registered trademark of Creative Technology
Ltd. All other products mentioned herein are trademarks of their
respective owners and are hereby recognized as such.
Nomad is a registered trademark of Aonix and is used by Creative
Technology Ltd. and/or its affiliates under license.