Milpitas, Calif. - September 13, 1999
- Creative Technology
Ltd. (NASDAQ: CREAF), the leading provider of multimedia solutions
for personal entertainment, today announced the availability of
the Sound Blaster Live! MP3+ audio card, a comprehensive solution
that allows Internet music enthusiasts to seamlessly create, organize
and play MP3 and other audio files at CD-quality fidelity. The
Sound Blaster Live! MP3+ also features the genre-expanding technology
LAVA! (Live Audio Visual Animation), an innovative visual music
animator that creates 3D "music videos" in real time
for the enhancement of MP3 and other internet music files.
Based on the award-winning Sound Blaster Live!, which set a new
industry standard for processing power when introduced last year,
the Sound Blaster Live! MP3+ utilizes the unrivaled power of the
EMU10K1 audio processor to give music fans and artists alike the
ability to create and manipulate studio-quality sounds with digital-to-digital
processing and playback of MP3, MIDI, WAV, Internet and CD audio
files. The Sound Blaster Live! MP3+ allows users to easily 'rip'
songs from their personal CD collection and convert them into
MP3 files at up to 5X acceleration for easy storage and access
on their PCs.
"MP3 has changed the way the world listens to music, but
until the release of the Sound Blaster Live! MP3+ audio accelerator,
there has not been a complete, user-friendly solution that integrated
all of the tools necessary to really enjoy MP3 encoding in a fully
digital environment," said Sim Wong Hoo, chairman and chief
executive officer of Creative Technology Ltd. "By including
LAVA! in our new audio card we are empowering MP3 enthusiasts,
consumers, and artists alike to personalize their Internet music
experience by creating a compelling interactive 3D music video.
Sound Blaster Live! MP3+ and LAVA! are powerful but easy-to use
solutions that will change way Internet music is promoted and
Bringing an entirely new dimension to Internet music, LAVA! (Live
Audio Visual Animation) allows users to create a compelling visual
montage that animates internet audio music files such as MP3 with
synchronized 3D images. Recently debuted at Woodstock 99, the
LAVA player generates images in real-time that respond to different
frequencies in the music, creating an "instant 3D music video."
Taking up less than 100KB of hard disk space, LAVA! gives visual
expression to music, throwing open a new door of creativity.
LAVA! challenges MP3 enthusiasts, musicians and artists alike
to develop inspired uses for this breakthrough technology. Choosing
from a set of eight different templates, users can then customize
LAVA files with various elements such as band logos, album art
and rendered text. Once applied to an MP3 file, the integrated
music and image package can be sent to friends or housed on a
web site for download and viewing. Developed at the Creative-Emu
Technology Center, LAVA uses a sophisticated combination of audio
analysis and hardware accelerated graphics to generate a new visual
language for Internet music applications.
Key features of the Sound Blaster Live! MP3+
- EMU10K1 Digital signal processor: Processes
every audio signal at full 32-bit resolution providing for the
highest level of clarity and accurate 3D positional audio. The
digital output connector enables a pure digital connection to
Creative's FourPointSurroundFPS2000 Digital speaker system.
- Creative Digital Audio Center Software: Allows
users to encode, decode and archive MP3 files, as well as convert
an unlimited number of CD tracks from personal CD collections
and catalog them according to preference. The Digital Audio Center
software bundle also includes the following software: Mixman,
CakewalkExpress, Sound Forge, and Media Ring Talk '99.
- CD-Quality sound: Features a full 320k encoder
and up to 5X acceleration for generating MP3 files with superior
sound quality that can be downloaded to a portable MP3 device,
such as Creative's NOMAD digital audio player. Creative's patented
8-point interpolation improves the quality of music playback.
- Integrated software package: Comes complete
with all of the necessary software to create and organize MP3,
MIDI, WAV and Internet Audio files.
- Environmental Audio support: Enables users
to encode and playback MP3 and other audio files with extensive
effects such as "concert hall" or "tunnel"
and more. Using pre-sets, users can instantly add or access desired
effects on the fly for a customized listening experience.
- LAVA!: With LAVA, MP3+ users can incorporate
visual animations into their audio files, creating "instant
music videos" for sharing with friends or promoting songs
- LiveWare Support: Creative's online resource
keeps hardware through upgrades -- new features, formats and functionality
for authoring, playback and gameplay.
Pricing and Availability
The Sound Blaster Live! MP3+ is now available through Creative's
extensive network of distributors and resellers worldwide at an
estimated street price of US$99.99.
This announcement relates to products whose launch are in the
United States of America. The product names, contents, prices
and availability may differ elsewhere in the world according to
local factors and requirements.
Sound Blaster is a registered trademark and Blaster is a trademark
of Creative Technology Ltd. Microsoft and Windows are either
registered trademarks or trademarks of Microsoft Corp. in the
United States and/or other countries.
Sound Blaster is a registered trademark and Environmental Audio,
EMU10K1, Environmental Audio Extensions, EAX, Creative Multi Speaker
Surround are trademarks of Creative Technology Ltd. in the U.S
and other countries. E-mu Systems and SoundFont are registered
trademarks of E-mu Systems, Inc. Cambridge SoundWorks is a registered
trademark and PCWorks and Desktop Theater are trademarks of Cambridge
SoundWorks, Inc. All other product names mentioned herein are
trademarks of their respective owners and are hereby recognized