Game Developers Conference, San Jose, Calif. - March 16, 1999
- Creative Labs, Inc. (NASDAQ: CREAF) the world's leading
provider of multimedia products for the PC, has played a key role
in defining an upcoming standard for interactive audio which will
be used in games, Internet music and entertainment titles. A new
standard for wave-table instrument definition, based in part on
the company's SoundFont 2.0 format, has been incorporated
into upcoming standards for interactive music. In close cooperation
with the MIDI Manufacturers Association (MMA), Microsoft Corp.
and the MIT Media Laboratory, Creative has helped drive the development
of specifications for DLS2 (Downloadable Sounds Level 2), which
will soon be supported in the Microsoft DirectMusic application
programming interface (API) and MPEG-4.
These new standards have been developed to provide an easy, universal
way for developers and producers to incorporate and playback high-quality
digital music in games, entertainment titles and Internet audio
applications. "Creative's contributions to the development
of DLS2 have been invaluable," said Kevin Bachus, group product
manager for DirectX at Microsoft. "Our goal is to provide
a universal way to incorporate high-quality music in entertainment
applications and Creative is helping us get there. We look forward
to supporting DLS2 in an upcoming release of DirectMusic."
"Creative is in a unique position to proliferate interactive
music and enable DLS2 content," said George Thorn, director
of developer relations at Creative. "We have a huge installed
base of SoundFont composers who can potentially convert their
compositions into DLS2 format. We also have a huge SoundFont
library for developers and producers to use. With Sound Blaster
Live! and professional music products from our subsidiary, E-mu-Ensoniq,
we have the complete solution for DLS2 content creation."
Creative will be participating in a panel presentation at the
Game Developers Conference in San Jose, CA., at the San Jose Convention
Center, 410 Almaden Avenue, on the latest developments for interactive
music standards - DLS2, SoundFont, MPEG-4: The Convergence.
This panel presentation takes place on Wednesday, March
17, at 10:00 a.m.
Creative is committed to driving open industry standards that
further the use of interactive music in entertainment that can
be experienced by all consumers. Recently, the MMA ratified the
specification for DLS2 and Microsoft has announced that DLS2 will
be used in its upcoming DirectMusic API. The MPEG-4 committee
has also voted-in the use of DLS2.
Creative's Contribution to DLS2
Creative has been a key contributor in the sub-committee focused
on arriving at specifications for DLS2. The DLS2 standard is
based on the DLS file format and SoundFont 2.0. This new standard
allows musicians and sound designers to create their sounds and
compositions for a single universal format that leverages wave-table
synthesis technology. The premise behind DLS2 is to allow the
sound designer more freedom and creativity while guaranteeing
quality playback through a universal format. For end users it
means that all music and software will be compatible with their
audio solutions and Internet tools.
MPEG-4: The Pursuit of Great Quality over Low Bandwidth
MPEG-4 is an upcoming international standard being developed by
an International Standards Organization (ISO) committee, which
will define protocols for offering high-quality, compressed, and
interactive streaming audio. This committee is focused on easily
providing multimedia content to consumers over low to medium bandwidth
connections such as analog modems and wireless connections. The
DLS2 specification based in part on Creative's SoundFont 2.0 standard
is also being incorporated into a flexible format under MPEG-4
known as Structured Audio, which involves transmitting sound by
describing it rather than compressing it over a low-bandwidth
Sound Blaster is a registered trademark of Creative Technology
Ltd. in the U.S. and/or other countries. All other products mentioned
herein are trademarks of their respective owners and are hereby
recognized as such.