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PC Audio Leader To Drive Content Creation, Playback and Distribution Over the Internet; Enters MP3 Digital Audio Arena

MILPITAS, CA - March 4, 1999 - Applying its widely recognized expertise in audio, music and the Internet, Creative Technology Ltd. (Nasdaq: CREAF), the renowned innovator of market-leading multimedia solutions for personal entertainment, today formally announced its highly-anticipated foray into the portable digital audio market.

Backed by strong industry support and more than 10 years of PC audio experience, Creative intends on driving the technology, direction and strategy associated with the creation, playback and distribution of digital audio content via the Internet. Creative will discuss and demonstrate this at the New York Music & Internet Expo being held this weekend, March 6-7 at the New Yorker Hotel in New York.

"The market has been waiting for Creative to 'enter' the portable digital audio category based on its award-winning digital audio solutions," said Sim Wong Hoo, chairman and chief executive officer of Creative. "Taking these solutions beyond the desktop is a natural extension of our Personal Digital Entertainment strategy. We are leveraging our core competence in digital audio from semiconductors, to hardware design, algorithm design, software development and content distribution over the Internet to bring compelling portable digital audio products to the market."

Creative's ideal position to move digital audio into the mainstream is exemplified by its Sound Blaster PC audio standard - of which there are more than 75 million installed. At the New York Music & Internet Expo, Creative will demonstrate enhanced digital audio playback using technologies from its Sound Blaster Live! audio platform including its Environmental Audio technology.

Creative's expertise in the music industry through its E-mu/Ensoniq subsidiaries will greatly facilitate digital audio content creation. Creative plans to leverage its highly successful Web site and its more than two years of experience with its Creative Inspire Internet-based digital entertainment platform to greatly broaden distribution of digital audio content. With this, Creative plans on offering hardware, software, content, customization and delivery capabilities as well as helping establish key standards for digital audio entertainment.

Project NOMAD
Creative today introduced its Project NOMAD line of portable digital audio players and supporting infrastructure. The Project NOMAD line will offer the latest in digital audio advancements as well as enhanced functionality enabled by Creative's proprietary technology. The Project NOMAD product line consists of next-generation, compact, affordable portable digital audio players that enable the user to download a variety of content from the Internet or to record from the user's existing CD collection.

Experience and Expertise
By combining its years of PC audio expertise - and collaborative efforts with its subsidiaries E-mu Systems and Ensoniq, both music technology leaders highly respected by recording artists around the world - Creative's ability to drive the portable digital audio market is unmatched in the computer hardware industry. Entering the digital audio market is a natural next step for Creative - a company dedicated to on-going advancements in sound technology and Personal Digital Entertainment.

Internet Inspiration
With the emergence of the popular MP3 compression standard, self-publishing has become a reality for thousands of aspiring musicians and Creative plans to play a significant role in helping them achieve their goals. Distributing digital audio content via the Internet is not new for Creative. In fact, Creative has provided musicians with an online community, music resource and forum for digital music publication via the Creative Inspire Web site for years.

Creative intends to take its online expertise, derived from its Inspire site - which has more than 400,000 registered users - and apply it to a new Web presence supporting a myriad of digital audio formats and content. This Web presence will include the involvement of a number of new strategic partners who will provide a variety of spoken word and digital music content. Some will provide licensed MP3 content and others will provide encoding and conversion technology. These partnerships will be announced at a special press conference scheduled to take place on Saturday, March 6 at 2:30 p.m. EST, at the New York M&I Expo.

Personal Digital Entertainment
Creative's Project NOMAD represents part of the company's newly announced Personal Digital Entertainment (PDE) strategy. With PDE, Creative is focused on leveraging the power of the PC to create audio and video entertainment appliances that can be used beyond the desktop. Creative sees the portable PDE category - including the Project NOMAD line - as an entirely new business opportunity that builds on its expertise as the dominant provider of leading-edge components of PC entertainment.

Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the "Blaster" family name. With the new Sound Blaster PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa.

Sound Blaster and Blaster are registered trademarks, and Environmental Audio and Creative Inspire are trademarks of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.

Safe Harbor for Forward Looking Statements:
Except for the historical information contained herein, the matters set forth are forward looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from those set forth in the forward looking statements. Such risks and uncertainties include, among others: potential fluctuations in quarterly results due to the seasonality of Creative's business and the difficulty of projecting such fluctuations; reductions in the market value of products sold by Creative, including increases in supply or declines in demand or prices for CD-ROM or DVD drives, board and chip-level products, and software products; the short product cycles that characterize most of Creative's products; the increasing proliferation of sound functionality at the chip and operating system levels; Creative's reliance on sole sources for many of its chips and other key components; the timely ramp, delivery and market acceptance of new products, including Creative's next generation audio, graphics accelerator, CD-ROM and DVD drives and communications products; the volatility of share prices for companies in Creative's industry and the effect of those prices or other events beyond Creative's control; and other risk factors described in Creative's filings with the Securities and Exchange Commission over the past twelve months.

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