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New Award-Winning Solution Delivers Enhanced 3D Audio Through Creative's Environmental Audio Technology

MILPITAS, CA - February 23, 1999 - Creative Technology Ltd. (NASDAQ:CREAF), the world's leading provider of multimedia products for the PC, today announced that Micron Electronics, Inc., (NASDAQ: MUEI), a leading direct vendor of personal computer systems is offering Creative's highly acclaimed Sound Blaster Live! Value audio processor as an option on Micron's Millenia desktop systems. Based on the same award-winning architecture used in Sound Blaster Live!, Sound Blaster Live! Value enhances all existing audio content for a completely new way to experience audio in music, entertainment and games.

Sound Blaster Live! Value is designed to bring "Hollywood-quality" audio and effects - qualities found in the surround-sound digital theater experience - plus the interactivity of PC entertainment to the desktop. This month, Sound Blaster Live! Value garnered C/NET GAMECENTER'S "Hardware Product of the Year Award."

Creative's Environmental Audio goes beyond 3D audio, adding reverb, echo, and other effects consistent with the room acoustics, position of the player, source of the sound, and many other cues. Top game developers are supporting Environmental Audio through Creative's widely-adopted open API - Environmental Audio Extensions (EAX). For a complete list of titles that support Environmental Audio please check our Website at: https://eax.creative.com/gaming/.

"Today's announcement illustrates Micron's ongoing commitment to deliver superior technologies at reasonable prices," said Mark Gonzales, Micron's vice president of marketing. "By choosing the Sound Blaster Live! Value option, Micron's game, music and entertainment enthusiasts will enjoy superior audio enhancements at a low upgrade price. This winning combination will undoubtedly be welcome music to our customers' ears."

"We are very pleased to be offering the Sound Blaster Live! experience to Micron's customers," said John Troutman, vice president of the OEM Business Division at Creative. "The demand and excitement surrounding our award-winning architecture with Sound Blaster Live! and Environmental Audio continue to grow with the increasing support from hot games like Unreal, Half-Life, Thief: The Dark Project, Alien Vs. Predator and SimCity 3000 - with more of these high-caliber titles on the way."

Features of Sound Blaster Live! Value

  • Hollywood Quality Audio Re-creation: Excellent audio fidelity with an analog signal-to-noise ratio of greater than 95dB and digital performance well in excess of 100dB.
  • Powerful EMU10K1 Audio Processing Engine: Superb signal processing at 32-bit, 192 dB, 48KHz using 8-point interpolation. This smoothes the sound waveform, instantly improving any audio source including existing content, Internet audio, CD audio and WAV files.
  • Environmental Audio Technology: Enhances all existing content and audio sources in real-time including CD audio, WAV, MIDI, VCD, DVD, Internet audio, line-input and microphone.
  • Multiple Speaker Output: Built-in support for two or four analog speakers.
  • 256-Voice Music Synthesis: Available standard with 256-voice capability and an option to upgrade via Creative's Live!Ware program to 512-voices. Professional quality sample banks are included in 2 MB, 4 MB and 8 MB configurations for music reproduction. Up to 32 MB of memory for amazing SoundFont fidelity can be used to provide fantastic quality music synthesis with upgrade options to add more SoundFont banks.
  • Sound Blaster PCI Standard: Near-perfect Sound Blaster legacy support in a single PCI card - no need to keep a separate ISA card. Not available on any competitive audio products, the patented Sound Blaster PCI Standard includes support for previously written MS-DOS and Windows titles.
  • Broadest Software Support: The open-standard Environmental Audio API assures the broadest software support including games and applications written for Microsoft DirectSound, DirectSound3D and derivative technologies.
  • Dedicated Sound Blaster Live! Website: A continuously updated Website providing the latest product news, exciting new environments, feature enhancements, software drivers, SoundFont samples, FAQ, newsgroups and much more can be found at: https://www.soundblaster.com/.

    This announcement relates to products whose launch are in the United States of America. The product names, contents, prices and availability may differ elsewhere in the world according to local factors and requirements.

    Sound Blaster and Blaster are registered trademarks of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.

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