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About Creative

Press Releases


MILPITAS, Calif. - February 23, 1999 - Creative Technology, Ltd. (Nasdaq: CREAF), the world's leading provider of multimedia products for the PC, today announced that its Sound Blaster Live! Value has garnered the "Best Hardware Product of the Year" award by GAMECENTER.COM (https://www.gamecenter.com), the gaming channel of CNET: The Computer Network. This award establishes Sound Blaster Live! Value at the leading edge of hardware products in the gaming community.

CNET'S GAMECENTER.COM awards the "Best Hardware of the Year" to a small, select group of products that have been strictly tested. This hardware award is given to the product that is judged best in its category, based on criteria of value, performance and price. The review for Sound Blaster Live! Value can be found at https://www.gamecenter.com/Hardware/Roundup/

Sound Blaster Live! Value is designed to bring high-quality, real-time effects and digital audio technologies found in professional studios, plus the interactivity found in PC games to the desktop. Based on the EMU10K1 processor, designed by Creative's subsidiary, E-mu Systems, Inc., and Creative's Environmental Audio technology, the Sound Blaster Live! Value produces an intense interactive audio experience for gaming, music and entertainment. The EMU10K1 processor includes the same technologies used in high-end studios that have been instrumental in producing some of Hollywood's most popular soundtracks and memorable effects including tracks for Titanic, Independence Day, Mission Impossible , and The Hunt for Red October**.

Creative's Environmental Audio Platform
Creative's new audio standard, Environmental Audio, takes a systems approach to delivering the Environmental Audio experience - from the processor and Environmental Modeling algorithms, to the speaker systems and the API for gaming software - Creative provides a complete experience with systems for its Environmental Audio Platform. Based on the new Sound Blaster Live! family of audio accelerators, Environmental Audio delivers a completely new way to experience games, music and entertainment on the desktop.

Support for Creative's Environmental Audio platform continues to grow. Developers are using Creative's Environmental Audio Extensions API (EAX) to include support in their games. For a complete list of titles that support Environmental Audio check out Creative's Web Site at https://eax.creative.com/gaming/.

CNET: The Center of the Digital Universe
CNET, Inc. is at the leading edge of media companies, producing a branded Internet network and television programming for both targeted and general audiences. Online and on television, CNET is the leading authority on computers, the Internet and digital technologies. CNET's network of sites is consistently ranked as the Internet's #1 content network in terms of both audience size and revenue, serving millions of users each day. CNET television programming airs on USA Network, the Sci-Fi Channel and in national syndication, reaching an estimated weekly audience of over eight million viewers. CNET's programming also airs in 45 foreign countries, reaching millions of viewers worldwide. CNET, in partnership with NBC, is also the publisher of Snap, a search and navigation service for all Internet users.

Sound Blaster is a registered trademark and Environmental Audio, EMU10K1, Environmental Audio Extensions and EAX are trademarks of Creative Technology, Ltd. In the U.S. and/or other countries. E-mu Systems is a registered trademark of E-mu Systems, Inc. All other product names mentioned herein are trademarks of their respective owners and are hereby recognized as such.

**No expressed or implied endorsement of E-mu products is intended and should not be inferred from reference herein to individuals, companies and/or other entities as users or owners of such E-mu products. Such references only denote the fact of actual use or ownership that has come to the company's attention.

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