This design win furthers Creative's strong presence in the OEM market with compelling solutions in all categories. In addition to enjoying top performing graphics acceleration from the Graphics Blaster RIVA 128ZX AGP, IBM Aptiva PC users will also benefit from top customer service and support - and from customized drivers and software developed by Creative's Graphics Development Team.
"The OEM Graphics Development Team at Creative is focused on working with OEMs such as IBM to deliver the ultimate graphics solution to consumers," said John Troutman, vice president, OEM Sales at Creative. "This latest design win with IBM highlights our ability to provide custom performance solutions that add tremendous value and allow our customers to remain competitive."
RIVA 128ZX Chipset
The RIVA 128ZX 3D processor chip from NVIDIA features an 8MB frame buffer (8 or 16Mbit SGRAM) and AGP 2X to support the storage of high-quality 3D textures in addition to a 250MHz RAMDAC, to drive extreme resolutions, color depths and ergonomic refresh rates, up to 1600x1200x32bpp at 85Hz. The RIVA 128ZX integrates advanced video processing technologies necessary to accelerate multimedia applications. Technologies such as scatter-gather DMA, color format conversion, scaling and filtering, and TV flicker-filtering enhance the playback of high-quality digital video. The RIVA 128ZX processor is optimized for both Direct3DTM and OpenGLTM - industry standards that provide gamers with the ultimate gaming experience. Like its predecessor, the RIVA 128ZX utilizes a 128-bit graphics pipeline to the frame buffer interface to support the computational throughput required for today's graphically intense applications.
Creative's Custom Engineering Team
Creative recently formed and expanded its development team with additional top engineering talent for its rapidly growing graphics division. This team enables Creative to better address the individual needs of its OEM and large commercial customers, and provide end users with frequent driver updates for increased performance and special effects such as Unreal Shadows, a downloadable driver that adds highly accurate shadows to games based on the Unreal 3D engine from Epic MegaGames.
Creative's new Graphics Development Team offers a wide range of benefits to its customers including local technical support, dedicated field engineers, frequent driver updates, new features and effects, increased graphics performance and customer configurations for OEM customers.
Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets.
Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the "Blaster" family name. With the new Sound Blaster PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa.
VIDIA and the NVIDIA logo are trademarks of NVIDIA Corporation. RIVA 128 is a trademark of NVIDIA Corporation and SGS-THOMSON Microelectronics. Sound Blaster and Blaster are registered trademarks and 3D Blaster, Graphics Blaster and Exxtreme are trademarks of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.