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LAVA! Enhanced Version of They Might Be Giants MP3 Album to be Shown

NEW YORK - August 9, 1999 - Creative Technology Ltd. (Nasdaq: CREAF), the leading provider of multimedia solutions for personal entertainment, and EMusic.com (Nasdaq: EMUS), the Internet's leading seller of downloadable music, today previewed the first MP3 songs from EMusic.com to use Creative's groundbreaking interactive music technology, LAVA! (Live Audio Visual Animation). The special LAVA!-enhanced version of They Might Be Giants' Long Tall Weekend MP3 album is being shown this week in the Creative booth (#449) at the Interactive Music Expo (IMX) in New York. Additionally, the two companies plan to make LAVA! music available for download from www.emusic.com in the near future.

"Our partnership with EMusic.com and They Might Be Giants will show music enthusiasts a new way to experience Internet music. Showcasing LAVA! with EMusic.com is a natural evolution of our ongoing strategic partnership in which they provide a myriad of digital audio content for our NOMAD line of digital audio players," said Mike Barnes, Internet marketing manager for Creative Labs, Inc. "For the first time, Internet music can be accompanied by a complete customized video containing images such as interactive band logos, album art, and band member images in real-time using little additional bandwidth."

LAVA! instantly generates an interactive video for any MP3 song. The technology also includes authoring capabilities and allows for the creation of customized interactive music videos that can be associated and distributed with any MP3 song. LAVA! gives visual expression to music and allows MP3 enthusiasts, musicians, and artists to express their creativity in visual terms; changing the Internet music experience from one where music only defines a listening experience, to one where the music actually manifests a complete, immersive and personalized visual experience.

"They Might Be Giants continue to push the envelope of how fans can enjoy their music through the Web and interactive technologies like LAVA!," said Marv Su, vice president of interactive marketing for EMusic.com. "Our company is excited to work with Creative to explore ways to make music much more than an auditory experience."

They Might Be Giants' Long Tall Weekend
Long Tall Weekend is the first album from a major artist to be released exclusively in the open MP3 format. It is available now for sample, purchase and download from www.emusic.com -- along with more offerings from They Might Be Giants and other popular alternative music.

This announcement relates to products whose launches are in the United States of America. The product names, contents, prices and availability may differ elsewhere in the world according to local factors and requirements.

Sound Blaster and Blaster are registered trademarks, and LAVA! is a trademark, of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such. Nomad is a registered trademark of Aonix and is used by Creative Technology Ltd. and/or its affiliates under license.

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