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GATEWAY INCLUDES CREATIVE'S SOUND BLASTER LIVE! VALUE IN PC LINES

Award-Winning Sound Blaster Live! Value Delivers a Powerful Audio Experience for GatewayTM Performance PC Customers

MILPITAS, CA - May 10, 1999 - Creative Technology Ltd. (NASDAQ:CREAF), the world's leading provider of multimedia products for the PC, today announced that Gateway is offering Creative's award-winning Sound Blaster Live! Value audio processor on Gateway Performance desktop PCs. Based on the same highly-acclaimed architecture used in Sound Blaster Live!, Sound Blaster Live! Value enhances all existing audio content for a completely new way to experience music, entertainment and games. Sound Blaster Live! Value also offers Gateway customers digital connectivity and Dolby Digital support for connecting to digital speakers or home stereo Dolby Digital receivers - providing the ultimate in PC home entertainment.

Sound Blaster Live! Value is designed to deliver digital audio processing with interpolation that enhances any audio play back or digital recording. With Sound Blaster Live! Value, all applications are instantly transformed, producing a rich, high-quality audio experience. Creative's Environmental Audio goes beyond 3D positional audio, adding reverb, echo, and other effects consistent with the room acoustics, position of the user, source of the sound, and many other cues. Sound Blaster Live! Value has garnered such prestigious awards as "Sound Card of the Year" from CNET Gamecenter. In March, Creative's Sound Blaster Live! technology was inducted into the "Hall of Fame" at the Frontline Awards held by Game Developer Magazine during the 1999 Game Developers Conference. In addition, this technology was awarded "MVP" standing by PC Computing.

"We're pleased to be offering an audio solution that is so well recognized in the industry for its high-quality and entertainment value," said Bart Brown, vice president of marketing - consumer, Gateway. "Creative's Sound Blaster Live! Value complements our state-of-the-art Gateway Performance PCs with its high-standards for quality and impressive Environmental Audio technology."

"Our Sound Blaster Live! line and Environmental Audio technology have achieved tremendous success," said John Troutman, vice president of OEM Sales and Marketing at Creative. "It is highly-rewarding to see our top audio solutions being included as a standard part of Gateway's top PC lines. Sound Blaster Live! Value represents our highest achievement in audio technology for consumers and makes an excellent choice for Gateway Performance desktop PCs."

Features of Sound Blaster Live! Value

• Hollywood Quality Audio Re-creation: Excellent audio fidelity surpassing the quality of most home theater systems.
• Dolby Digital Support: Provides support for AC-3 pass through and digital connectivity for Dolby Digital 5.1
• Powerful EMU10K1 Audio Processing Engine: Superb signal processing at 32-bit, 48KHz using a patented 8-point interpolation. This smoothes the sound waveform, instantly improving any audio source including existing content, MP3 and other Internet audio formats, Intranet audio, CD audio and WAV files.
• Environmental Audio Technology: Enhances all existing content and audio sources in real-time including CD audio, WAV, MIDI, VCD, DVD, Internet audio, line-input and microphone. Excellent for creating compelling presentations.
• Multiple Speaker Output: Built-in support for two or four analog speakers.
• 576-Voice Music Synthesis: Available standard with 576-voice capability. Professional quality sample banks are included in 2 MB, 4 MB and 8 MB configurations for music reproduction. Up to 32 MB of memory for amazing SoundFont fidelity can be used to provide fantastic quality music synthesis with upgrade options to add more SoundFont banks.
• Sound Blaster PCI Standard: Near-perfect Sound Blaster legacy support in a single PCI card - no need to keep a separate ISA card. Not available on any competitive audio products, the patented Sound Blaster PCI Standard includes support for previously written MS-DOS and Windows titles.
• Broadest Software Support: The open-standard Environmental Audio API assures the broadest software support including games and applications written for Microsoft DirectSound, DirectSound3D and derivative technologies.
• Dedicated Sound Blaster Live! Web Site: A continuously updated web site providing the latest product news, exciting new environments, feature enhancements, software drivers, SoundFont samples, FAQ, newsgroups and much more can be found at: https://www.soundblaster.com.

Environmental Audio - The Defacto Audio Platform
Environmental Audio enhances any audio content with intense acoustical effects that provide a sense of ambience with preset settings for a variety of room types. Environmental Audio is excellent for business applications. It creates powerful, compelling presentations by enhancing audio/visual content. Top game developers are supporting Environmental Audio through Creative's widely-adopted open API - Environmental Audio Extensions (EAX). For a complete list of titles that support Environmental Audio please check our web site at: https://www.soundblaster.com/technology/welcome.asp?j1=eax.

This announcement relates to products whose launch are in the United States of America. The product names, contents, prices and availability may differ elsewhere in the world according to local factors and requirements.

Sound Blaster and Blaster are registered trademarks of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.