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MEDIA ALERT November 18, 2002 Creative Ships World's Thinnest Digital Camera

Creative CardCam Now Available in Major Retail Stores and Online

What: Creative Technology Ltd., a worldwide leader in digital entertainment products for PC users, today announced immediate shipment of the world's thinnest digital camera: Creative CardCam. At just 6mm thick, the slim form factor used by Creative has been officially acknowledged by the Guinness Book of World Records® as the thinnest in the world. Weighing in at just 1.3 ounces and the size of a credit card, the Creative CardCam fits into any pocket, and is priced at only $99.99.

The Creative CardCam takes still images at up to 1.3 Megapixels, and with 8MB of internal memory, this tiny camera can store up to 26 photos at 1280 x 960 resolution or up to 101 photos at 640 x 480 resolution. Incorporating the revolutionary AutoBrite technology, the Creative CardCam clearly captures scenes with widely varying light levels, extending the dynamic range of a scene up to 500 times better than many conventional digital cameras, accurately capturing images the way the eye sees them.

The Creative CardCam connects easily to the PC via the USB port, and with the included software, users can transfer, view, edit and send photos with ease. The built-in lithium-ion battery is automatically charged through the USB port. There are no batteries to buy or lose, and for added convenience, the Creative CardCam comes with a carrying pouch and neck strap.

More Information: Additional information on the Creative CardCam and other Creative camera products can be found at www.creativelabs.com.

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