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Internet's friendliest consumer purchase policies, exclusive brand offerings and in-depth editorial content set new online customer experience standard

NEWTON, MA - October 14, 1999 - Hifi.com, sister company to Cambridge SoundWorks and a wholly owned subsidiary of Creative Technology Ltd. (NASDAQ : CREAF), the leading provider of multimedia solutions for personal entertainment, today unveiled a completely re-designed website and an extensive set of customer-friendly policies that set new standards in the online customer experience.

"The complete re-launch of Hifi.com reflects a customer experience philosophy that goes far beyond anything previously offered online," said Michael Sullivan, president of Hifi.com. "We've built a reputation as a company that truly understands the unique needs of high-end audio and video consumers. Not only is Hifi.com the most comprehensive audio/video e-commerce site today (from an editorial content, consumer policy and product selection perspective), but its navigation is designed to fill the needs of all consumers, from beginners to the most advanced audiophiles and videophiles."

The Internet's Most Complete Audio/Video Shopping Experience
The HiFi.com site's architecture has been completely re-designed to provide the most complete online shopping experience available. Because of exclusive online distribution agreements with several of the industry's leading manufacturers, Hifi.com offers consumers an unmatched selection of high-quality, high-performance audio and video products. Users can also customize the site's navigation according to their electronics expertise and use a comprehensive selection of audio research and comparison-shopping resources.

Hifi.com is the Internet's exclusive e-tailer for Marantz, Celestion and Cambridge SoundWorks in home audio, and is an authorized e-tailer for Onkyo, Infinity, Harman Kardon, JBL, Philips, Samsung, JVC, Panasonic, Aiwa, Kodak and Creative Labs, Inc.

Hifi.com also features the Internet's friendliest consumer purchase policies including free shipping, a 45-day total satisfaction in-home trial guarantee (with free return shipping), E-matic price protection, and E-xtended warranty protection.

Hifi.com's Unique, Customer-Friendly Approach*

  • Free Shipping - Free UPS ground shipping* on virtually all purchases at Hifi.com
  • 45-Day In-Home Trial - When consumers buy from Hifi.com, they get 45 days to audition their purchases - in their homes. If they're not satisfied, the purchases can be returned for a full refund - no questions asked. Hifi.com will even pay for return shipping* on virtually any purchase.
  • E-matic Low Price Guarantee - Hifi.com will automatically monitor key major consumer electronics retailer's websites and brick-and-mortar retail stores for a period of 30 days after the consumer's purchase. If a lower advertised price on the merchandise is found, the customer's account with Hifi.com is automatically credited the difference and they are sent a notification via e-mail of a credit applicable toward future Hifi.com purchases.
  • E-xtended Warranty Protection - When the consumer purchases an extended warranty for audio or video products and it doesn't require service within the time limit of the extended warranty, Hifi.com will refund 50 per cent of the warranty's purchase price in the form of a Hifi.com store credit.

A Complete Audio/Video Resource
With exclusive editorial content from the industry's most respected audio and video experts, such as Danny Kumin, contributing editor to Sound & Vision Magazine, and technical features on other audio and video industry topics, Hifi.com provides the most extensive audio and video educational material available online, or in brick-and-mortar retail stores.

"By uniting some of the industry's most respected audio and video experts with the Internet's most customer -friendly policies and most extensive selection of top name brands and online exclusives, Hifi.com aims to become the Internet's most complete source for home audio and video," said Roger Sullivan, operating vice-president of Hifi.com.

"Our dedication to re-inventing the customer experience opens a new, highly-compelling purchasing option for many consumers who may have been hesitant to buy high-end products online in the past," added Michael Sullivan. "Selecting the ideal home entertainment system for your environment can be challenging, even for the most advanced audiophile, yet Hifi.com provides the resources to make the ideal selection online, with satisfaction guaranteed."

*Polices and ecommerce features subject to change and to certain conditions. Please see our site for specifics. Certain large TVs and heavy or oversized products do not qualify for free shipping or free return shipping. These products, most of which cannot be shipped by UPS, will be shipped to the customer's home using Hifi.com's custom delivery service for a flat fee of $100. Those products will be delivered to the customer's home by movers, unpacked and placed in the room of their choice.

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This announcement relates to Hifi.com's launch in the United States of America. The products, contents, prices and availability may differ elsewhere in the world according to local factors and requirements.

E-matic Low Price Guarantee and E-xtended Warranty Protection are trademarks of Hifi.com.

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