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CREATIVE ANNOUNCES 3D BLASTER ANNIHILATOR PRO

MILPITAS, Calif. - October 4, 1999 - Creative Technology Ltd. (NASDAQ: CREAF), the leading provider of multimedia solutions for personal entertainment, today announced the second of its two new graphics cards based on the NVIDIA GeForce 256 GPU - the 3D Blaster Annihilator Pro.

This version of the 3D Blaster Annihilator offers the same stunning features such as Hardware Transform & Lighting, Cubic Environment Mapping and Quad Pixel Pipeline Architecture but additionally features 32MB of DDR (Double Data Rate) memory, thus increasing the performance even further.

DDR memory is the very latest in graphics subsystem memory and offers power users increased performance at higher resolutions and deeper color depths. By utilizing both the front and back edges of the memory clock DDR memory achieves approximately double the bandwidth of conventional technologies such as SDRAM and SGRAM. This dramatic increase in memory bandwidth eliminates one of the major bottlenecks for high performance graphics.

"Traditionally there has been a compromise between high frame rates and the desire to run games at resolutions beyond 1280*1024. The 3D Blaster Annihilator Pro eliminates this compromise and lets the extreme gamer run games at 1600*1200 above 30 Fps," said Steve Mosher, vice president, Graphics Business Unit for Creative.

Pricing and Availability
The 3D Blaster Annihilator Pro will be available, in limited quantities only, through Creative's extensive distribution and retail sales network in time for the holiday season, at a retail price of US$349.99.

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This announcement relates to products launched in the United States of America. The product names, contents, prices and availability may differ elsewhere in the world according to local factors and requirements.

3D Blaster is a registered trademark of Creative Technology Ltd. in the U.S. and other countries.

NVIDIA and the NVIDIA logo are trademarks of NVIDIA Corporation.

All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.

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