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Latest Live!Ware Changes the Way Internet Entertainment and Environmental Audio™ are Experienced

MILPITAS, Calif. - September 27, 1999 - Creative Technology Ltd. (NASDAQ: CREAF), the leading provider of multimedia solutions for personal entertainment, announced today the highly-anticipated Live!Ware 3.0 software upgrade. Leveraging the re-programmability of Creative's industry leading EMU10K1 processor, Live!Ware 3.0 dramatically enhances the computer entertainment experience for Sound Blaster Live! users, providing them with a variety of Internet-related applications.

Live!Ware 3.0 takes Environmental Audio beyond 3D gaming, making the Sound Blaster Live! the perfect PC audio solution for Internet entertainment.

"The architectural design of the Sound Blaster Live! ensures that the full Environmental Audio processing power can be applied, not only to games, but also in other forms of interactive audio including the production or enhancement of Internet music. This is evident in the applications included in Live!Ware 3.0," said Jean-Marc Jot, 3D Audio Scientist, Creative-EMU Technology Center.

Live!Ware 3.0 is an easy-to-install software upgrade that allows existing owners of Sound Blaster Live! to upgrade to the latest technologies and features. It also incorporates all previous releases of Live!Ware and has been bundled in Creative's new lineup of Sound Blaster Live! Platinum, Sound Blaster Live! MP3+ and Sound Blaster Live! X-Gamer.

"When we introduced the Live!Ware upgrade program, we created the concept of programmable sound cards by addressing the demand for improved usability," said Sim Wong Hoo, chairman and chief executive officer of Creative. "Our customers can now continue to get value out of their existing sound cards instead of buying new ones every time a new technology is available. With Live!Ware 3.0, we are providing Sound Blaster Live! customers with new features and functionalities to enhance Internet audio and MP3 experience. The potential of Internet entertainment is tremendous and we are committed to delivering powerful technologies that will drive the user experience to greater heights."

Features and Functionalities of Live!Ware 3.0

  • Creation and playback of LAVA! Music Videos for MP3 content LAVA! (Live Audio Visual Animation) is a technology that gives visual expression to Internet music and makes it possible for MP3 enthusiasts, musicians and artists to express their creativity in visual terms; expanding the Internet music experience from only a listening experience, to a complete, highly immersive audio and visual experience. With LAVA!, users can incorporate visual animations into their MP3 songs and audio files, creating "instant music videos" for sharing with friends or for promoting songs and bands. Using a combination of sophisticated audio analysis and hardware accelerated graphics, LAVA! offers a new paradigm that will change the way Internet music is distributed and experienced. More information can be found at https://www.lavamusic.com.
  • Real-time and voice communications with MediaRing Talk and Creative Voice Persona Creative is providing the next generation Internet Voice Communication software - Creative MediaRing Talk 99 - by MediaRing which is available through Live!Ware 3.0. Leveraging its patented "knocking" technology, Talk 99 permits calls from the PC without the need for the receiving party to be logged on to the Internet. Long distance PC-to-PC calls-free of any long distance charges-can be made worldwide. PC-to-Phone communications are also supported at minimum charges.
    Creative MediaRing Talk 99 also features Creative VoicePersona which takes advantage of the EMU10K1 audio processor, allowing users to change their voices in real-time, and to experience the power of Environmental Audio in Internet-related applications. Users can also join the Creative VoiceChat online community to make new friends over the Internet at https://www.creativechat.com.
  • Enhanced playback of Internet music and audio The new Creative PlayCenter allows users to add realistic audio environments, play back MP3 songs and apply real-time effects such as chipmunks to change the original voice.
    Creative's "Time-Scaling" technology, incorporated in PlayCenter, allows users to playback any media ranging from MP3, VideoCD to DVD, at different speeds without affecting the audio-pitch quality and also playback voice recordings on Creative Nomad at a slower pace with clarity.
  • High-speed MP3 encoding and playback with Environmental Audio Live!Ware 3.0 includes a new version of Creative Digital Audio Center, from Music Match, offering unlimited CD-ripping and MP3 conversions of up to 320kbps as implemented for Live!Ware 3.0 in Sound Blaster! Live Platinum or Sound Blaster Live! MP3+. As implemented in Sound Blaster Live! X-Gamer and in the Live!Ware 3.0 CD, Live!Ware 3.0 offers these same features but with conversions of up to 96kbps. In either implementation, Live!Ware 3.0 enables users to customize their own MP3 album collections and add the multi-dimensional realism of Environmental Audio. These Environmental Audio-enhanced and customized MP3 creations can be played back by users or non-users of Sound Blaster Live!, or by Creative's Nomad MP3 player.

Pricing and Availability
Existing users can purchase the CD, at the end of the month, at US$14.99 at https://www.soundblaster.com. A limited edition with some of the features described above will also be available for free public download at https://www.soundblaster.com in mid October.

Sound Blaster and Blaster are registered trademarks of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.

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