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Joint Venture Targets Local Business and Broadband Market

SINGAPORE - September 23, 1999 - Cable & Wireless Asia (C&W Asia) and Singapore-based Creative Technology Ltd. (NASDAQ: CREAF) have formed a joint venture company - Cable & Wireless Network Services (Singapore) Pte Ltd. to provide Internet services in Singapore.

The new joint venture company, which has received an Internet Access Services Provider (IASP) license from the Telecommunication Authority of Singapore, plans to offer IP-enabled and e-commerce solutions including Intranet/Extranet network management services as well as business portal services in Singapore.

Cable & Wireless Asia is a newly-formed company with Cable & Wireless plc and Cable & Wireless HKT (C&W HKT) each holding a fifty percent stake. The joint venture company is its first venture.

"We are proud to have Creative Technology as our strategic partner. This strategic alliance brings together the best of technologies from both parties," said Alistair Grieve, chief executive of C&W Asia and deputy chief executive of C&W HKT. "As a member of the Cable & Wireless Group, C&W HKT is one of the best globally connected telecommunications companies with vast experience in broadband network technologies."

"Creative is a world leader in multimedia products and peripherals for personal entertainment and has the capabilities and creativity to deliver innovative applications for the Internet such as broadcast-quality video, 3D graphics, theatre-quality audio and full-motion online interactive content." said Grieve.

Mr. Grieve believes that Creative's strong presence in Singapore will bring about significant visibility and strategic benefits to this joint venture, enhancing the Cable & Wireless Group's brand name and further extending C&W HKT's role as a leading carrier.

"We are confident that Cable & Wireless Network Services (Singapore) Pte Ltd. will be able to meet the needs of the business market here," he added.

Sim Wong Hoo, chairman and chief executive officer of Creative said, "Cable & Wireless HKT is the long established leader in Hong Kong's communications industry and Cable & Wireless plc is the leading global telecommunications company and we are delighted to join them in this partnership. By combining our experience in interactive digital solutions and their Internet and e-commerce experience, we can offer our customers some really exciting and innovative services."

"This is definitely a win-win situation which both parties can mutually benefit," added Mr. Sim.

Cable & Wireless Network Services (Singapore) Pte Ltd. will start operations early next year.

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Sound Blaster and Blaster are registered trademarks of Creative Technology LTD. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.

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