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New MuVo² Line Includes the Only 1.5GB MP3 Player with a Removable Battery and Great Low Price of US$229.99

SINGAPORE - September 11, 2003 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products for PC users, today announced NOMAD®MuVo2 (pronounced NOMAD MuVo Squared), a brand new line of ultra-compact and lightweight MP3 players with superb audio quality. The two new NOMAD MuVo2 players address the fast growing digital audio enthusiast market. The pocket-sized hard drive player, NOMAD MuVo2 1.5GB, will be available in September 2003 for only US$229.99. The rugged flash addition, NOMAD MuVo2 X-Trainer 512MB will also be available as the only flash-based models in the market with USB 2.0. All two versions feature high-capacity removable and rechargeable Li-Ion batteries, unparalleled audio quality, super fast USB 2.0 connectivity and simple drag and drop functionality.

"Creative continues to drive the market with the best sounding and easiest to use MP3 players for all types of users," said Craig McHugh, president of Creative Labs, Inc. "The NOMAD MuVo2 1.5GB is so small you would think it's a flash player, yet it incorporates a one-inch hard drive that can hold an incredible 850 songs and is priced at only US$229.99. It's also the only 1.5GB player on the market to feature a removable battery. For the most active consumers, the NOMAD MuVo2 X-Trainer product ensure hours of skip-free music and are the only flash-based players on the market with USB 2.0 connectivity."


Creative's smallest hard-drive based MP3 player ever, the NOMAD MuVo2 1.5GB, is an ideal mix of capacity and size - it can hold an amazing 50 hours of music (WMA / 64kbps) in a package so small it will slip into any pocket with room to spare. The stylish silver front with pearl white side finishing NOMAD MuVo2 connects to a notebook or desktop PC via USB 2.0 and is automatically recognized as a removable drive allowing the user to easily drag and drop any type of file or even a favorite music playlist directly onto the player. The NOMAD MuVo2 features a convenient removable, rechargeable battery that charges via USB and lasts up to 10 hours on one full charge. Customers who opt to purchase an additional battery can enjoy even longer mobile playback without having to worry about recharging.

True to Creative's rich audio heritage, the remarkably compact NOMAD MuVo2 offers unsurpassed audio quality at 98dB SNR, rivaling expensive hi-fi systems. By using the four-way rocker button, users can simply scroll through the cool blue backlit LCD, select a play mode, such as Shuffle or Resume, and listen to hours of high-fidelity music. Users can also scroll to access the equalizer settings - rock, jazz, classical or pop - or even create their own custom settings. The NOMAD MuVo2 with 1.5GB is bundled with earbuds and a stylish and protective black carrying case, which includes a convenient belt clip and a compartment to store the player's USB cable.

NOMAD MuVo2 X-Trainer

The sporty yellow and charcoal NOMAD MuVo2 X-Trainer with 512MB was designed specifically for the digital music consumer with an active lifestyle. With 512MB of flash memory, this NOMAD MuVo2 X-Trainer can deliver an incredible 16 hours of 100% skip-free music and is rugged enough to go anywhere.

"The NOMAD MuVo2 X-Trainer has a competitive edge with its huge capacity and super fast USB 2.0 connectivity - it's the only flash-based player with USB 2.0 convenience," said Clarence Lim, brand manager for portable audio products at Creative Labs Asia.

A convenient sports armband with beltclip is included with both NOMAD MuVo2 X-Trainer players to allow the most active users to listen to their favorite upbeat music during any form of exercise, such as cycling, running or mountain climbing. Weighing in at just 93grams(with battery), the NOMAD MuVo2 X-Trainer is so light it will be hard to notice it's there at all.

All of the new NOMAD MuVo2 products feature a headphone jack with upcoming support for a FM Wired Remote accessory. Although the NOMAD MuVo2 digital audio players do not require software, all two products come bundled with Creative's MediaSource® music management software. MediaSource is an easy-to-use application for ripping and burning CDs, organizing entire digital music collections, and transferring MP3 and WMA files to NOMAD MuVo2 products at the touch of a button.

Pricing and Availability

U.S. pricing and availability information is as follows:

  • NOMAD MuVo2 1.5GB: US$229.99, September 2003
  • NOMAD MuVo2 X-Trainer 512MB: US$269.99, September 2003

For more information, please visit www.asia.creative.com.

About Creativ

Creative (Nasdaq: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.


This announcement relates to products launched in the Singapore. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, MediaSource and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. under license.

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