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Creative PC-CAM 850 Offers Ubiquitous Imaging On the Move

SINGAPORE - March 17, 2003 - Creative Technology Ltd. (NASDAQ: CREAF), the worldwide leader in digital entertainment products for users of the personal computer and the Internet, today unveiled the newest addition 3.0 Megapixel camera with LCD display to its award-winning camera line - Creative® PC-CAM® 850. Slated for immediate shipment in Asia to all Creative's extensive retail network at an estimated street price of US$149.99.

"We are really excited to add to our PC web camera a superior high-resolution quality and advanced technology that offers our users a fulfilling experience at an attractive price point," said Low Chee Seng, senior vice president and general manager of Creative Labs Asia. "This feature-packed PC-CAM 850 comes with a 1.6-inch LCD display which enables our users to share the captured shots with colleagues, family and friends immediately, plus it's really fun and easy to use."

The new Creative PC-CAM 850 delivers stunning images at quality of up to 3.0 Megapixel with software interpolation, and a built-in effective 2 Million pixel, ½-inch CMOS sensor. The 4x digital zoom system allows the flexibility in getting closer to the subject or draw back for the big picture. With 16MB of built-in memory, the Creative PC-CAM 850 holds up to 17 high-quality images at 2048x1536 or 112 images at 800x600 resolution. In addition to the internal memory, a SD or MMC card memory expansion slot is also provided to store more pictures and video on-the-go.

This hybrid Creative PC-CAM 850 also serves as a desktop PC web camera while attached to the PC. The included ArcSoft PhotoImpression software empowers consumers to easily edit and retouch captured images such as red-eye reductions in an easy-to-navigate program while ArcSoft VideoImpression software enhances personal videos with a wide range of video editing tools and videoconferencing handiness over the Internet.


Creative PC-CAM 850 Features and Benefits

  • Superb Image Quality: 3.0 Megapixel resolution with interpolation;
  • ½-inch CMOS sensor with 2 Million effective pixels that provides brighter, clearer stills and videos, realistic skin tones and vibrant colors;
  • LCD Display: 1.6-inch LCD display screen (312x230) allows users to perfect their images before capturing, users can also preview captured images and playback recorded video clips right away;
  • Built-in Memory: 16MB memory allows for storage of up to 17 high-resolution images at 2048x1536 or 112 images at 800x600 resolution;
  • Video Recording: enable users to capture up to 76 seconds of video at 8 frames-per-second at 640x480 resolution;
  • Video Output to TV (NTSC or PAL): able to display live on TV, preview captured images and playback recorded video clips via video output connection;
  • Compact and Flexible: combines the lightweight, convenience and flexibility of a portable digital camera and desktop PC webcam in one product;
  • Focus-free Lens: high-quality glass lens with a range of 60cm to infinity makes taking snapshots quick and easy;
  • Macro Mode Selector: macro mode allows close-up image capture of objects in details; and
  • Comprehensive Software Bundled: extensive quality software bundled for videoconferencing, web publishing, photo editing and much more, for assured professional results.


Pricing and Availability

The Creative PC-CAM 850 is slated for immediate shipment to all retail outlets at an estimated street price of US$149.99. The camera comes bundled with a video cable, USB cable, wrist strap and two AA batteries. This all-in-one package includes everything necessary for image editing and storage, which allows users to enjoy digital photography and video right away.


About Creative

Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for users of the personal computer and the Internet. Famous for its Sound Blaster® sound card and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD® Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Sound Blaster is a registered trademark of Creative Technology Ltd. PC-CAM is a trademark of Creative Technology Ltd. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. and/or its affiliates under license. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.

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