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Legendary Sound Blaster Audio Quality Goes Mobile with New USB-Powered Sound Systems for Desktop and Notebook Users

SINGAPORE - May 6, 2003- Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment solutions for PC users, today announced the Sound Blaster® Digital Music portable USB Sound Blaster sound systems. Now it's as simple as connecting to a USB port for any PC user to upgrade from motherboard audio to premium-quality audio for listening to MP3 music or creating MP3 or WMA music from compact discs. The compact, portable Sound Blaster Digital Music, slated for availability this month, is priced at only US$49.99

"With more than 200 million sound cards sold, Sound Blaster is the world's most recognized PC audio brand," said Creative Labs President Craig McHugh. "With the new Sound Blaster Digital Music, nobody has to tolerate poor-sounding audio any longer. Just because you have a notebook PC or a desktop PC with motherboard audio, you shouldn't have to be deprived of Sound Blaster audio quality. Now every PC and notebook user can hook up a portable Sound Blaster in one easy step and listen to great-sounding music."

The lightweight, compact Sound Blaster Digital Music is smaller than a typical PDA yet offer a large set of connectivity options, including optical digital input and output plus analog inputs and outputs that include Line-In, Line-Out, microphone input and a headphone jack with volume control. A removable clip also enables convenient attachment to a back of a notebook display.

Easily connected by USB, the Sound Blaster Digital Music transforms any notebook or desktop PC into a premium stereo system. In addition to Bass Boost and a 10-band graphic equalizer to dramatically enhance the MP3 listening experience, the Sound Blaster Digital Music includes Creative MediaSource?, a full MP3 and WMA creation and management application with a host of music enhancement features:

  • Bass Boost and Noise Removal features enable PC users to improve the audio playback quality of MP3 music;
  • 10-band graphic equalizer with audio presets enables customization of music playback environments to match specific genres;
  • SVM? (Smart Volume Management) matches volume variations across MP3 tracks so no adjustment is needed during playback;
  • Audio Clean-up removes pops and clicks from MP3 and WAV files or recorded material from vinyl records or cassettes;
  • CMSS® 3D (Creative Multi-Speaker Surround) spatializes audio through stereo speakers or headphones.

Pricing and Availability

The Sound Blaster Digital Music has an estimated street price of US$49.99 and is slated for shipment in Asia Pacific in May 2003. More information is available at asia.creative.com.

About Creative

Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD® Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, CMSS, Creative MediaSource and SVM, are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. under license.

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