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Creative Expands Award-Winning I-Trigue Speaker Line

SINGAPORE - July 22, 2003 - Creative Technology Ltd. (Nasdaq: CREAF), a worldwide leader in digital entertainment products for PC users, today announced immediate shipment of the slender, cool-looking Creative I-Trigue? L3500 and the August shipment of the Creative I-Trigue L3450 2.1 speaker systems at an ESP of only US$149.99.

With killer looks and an exceptional audio fidelity, the Creative I-Trigue L3500 and L3450 incorporate a winning combination of design and technology, building upon the acclaim for their award-winning Creative I-Trigue predecessors. Each new Creative I-Trigue speaker system features bi-amplification for optimum performance in specific frequency ranges and more accurate sound reproduction. On the side of each individually amplified speaker, a Lateral Firing Transducer (LFT) produces accurate reproduction of low mid-range frequency response. On the front of each speaker, two titanium micro drivers deliver stunningly precise highs and mids. By utilizing the LFT in harmony with titanium drivers, the Creative I-Trigue speaker systems greatly surpass the audio quality of speakers with paper or aluminum drivers, and deliver a wider soundstage for richer listening experiences.

The Creative I-Trigue L3500 comes in gorgeous silver and black, ideal for enhancement of any desktop with a flat panel monitor. The Creative I-Trigue L3450 provides the same compelling speaker design and technology, yet is presented in a cool white finish that complements a flat panel monitor or NOMAD® Jukebox Zen or Apple® iPod digital audio player.

The new Creative I-Trigue speaker systems include a versatile wired remote with the new patent pending M-PORT? for streaming music from compatible Creative digital audio players*. Users can avoid obtrusive cables by connecting the USB memory from a compatible MuVo player directly to the M-PORT. The feature rich volume control on the new Creative I-Trigue speaker systems also includes auxilary line-in and a headphone jack, in addition to power, volume and bass controls.

Pricing and availability

The Creative I-Trigue L3500 is now shipping, and the Creative I-Trigue L3450 is slated to ship next month. Both speaker systems are priced at only US$149.99. For more information on Creative I-Trigue speaker systems, visit www.asia.creative.com.

* Compatible Creative digital audio player such as Creative NOMAD MuVo NX.

About Creative

Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.


This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements.

Creative, I-Trigue, MuVo and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. under license. All other brand or product names mentioned herein are trademarks of their respective holders and are hereby recognized as such.

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