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Delivers spectacular images with a 3.2 MegaPixels CCD sensor and 3x Optical Zoom

SINGAPORE - September 2, 2003 - Creative Technology Ltd. (NASDAQ: CREAF), the worldwide leader in digital entertainment solutions for PC users, today announced the immediate shipment of the DC-CAM 3000Z digital camera which marks an important milestone in Creative's history of cameras that includes award-winning WebCams and PC-CAMs.

Priced at only US$229, the DC-CAM 3000Z is Creative's new generation of CCD Digital Camera that presents greater flexibility and control to consumers with its full digital camera features. These include Auto/Manual Exposure Control, Video Recording mode or Playback mode, which are easily controlled by a Top Mode Dial Control.

Full Digicam Features

The DC-CAM 3000Z features a high precision 3.2 MegaPixels effective CCD Sensor that capable of capturing day or night pictures of up to 2048x1536 resolutions which allows realistic printing on A4-size (210mm x 297mm) photo paper.

The DC-CAM 3000Z brings you closer through its 3x Optical Zoom Lens (equivalent to a 35mm to 105mm), with an additional 2x Digital Zoom capability. In addition, a unique automatic lens cover that prevents dust or sand from getting into the internal mechanism, protects the lens.

For advanced photography, DC-CAM 3000Z lets the user have the control of the camera settings such as the white balance, exposure compensation, ISO and the shutter speed to achieve spectacular images.

In addition, there is a tripod socket on the bottom of the camera, which allows support for a tripod which it is extremely crucial when taking night shots that require extreme stability for longer shutter exposure. The Intelligence IGBT Strobe Flash enables users to capture pictures using flash settings in Auto, On, Off, Red-Reduction mode with an effective range of 0.80m to 2m.

"With its full digital camera features and hassle-free functions, the DC-CAM 3000Z enables users to embark on a fruitful journey in digital photography by allowing them to capture pristine images effortlessly," said Joseph Liow, Vice President/General Manager at Creative Labs Asia. "In addition, the DC-CAM 3000Z's video recording features and bundled video editing software enables users to have twice the fun!"

Ergonomic Design

While the DC-CAM 3000Z comes in a minimalist look and feel, it is also ergonomically designed to allow a firmer grip when the user takes photograph. Output ports which are conveniently located at the side of the camera body allows users to connect to the computer using an USB cable or to the TV/LCD monitor using the video output cable.


With the built-in 16MB internal memory, DC-CAM 3000Z can store up to 225 pictures at 640 x 480 image resolution in normal JPEG quality or 11 pictures at 2048 x 1536 image resolution in fine JPEG quality. There is also opportunity for expanding the storage capacity with the memory slot for SD cards that is located inside the battery compartment holding the AA-size batteries

Useful Software

The DC-CAM 3000Z comes with bundled software for image and video editing which provide even greater fun for users.

MGI® PhotoSuite

The MGI® PhotoSuite 4 is a software for web and PC photography which enable users to do wonderful things with their photos, slides, and digital images, whether it is an old shoe box full of tattered pictures, a stack of photo albums as high as the ceiling, or disk after disk of digital photos.

MGI® VideoWave 4

The MGI® VideoWave 4 is a powerful yet elegant video-editing software that captures video easily and intuitively. This software works with a variety of video formats and provides output options for VHS, DV, CD and streaming over the Web. The interface is smart and the work-flow beautifully simple. Each task (such as editing, effects, capture, text, transitions and output) is completed in a separate mode window and readily accessed via the Mode Selector.

Pricing and Availability

The DC-CAM 3000Z will be available from September 2003 at an estimated street price of US$229. For more information visit www.asia.creative.com.

About Creative

Creative (NASDAQ: CREAF) is the worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD® Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. ArcSoft, PhotoImpression and VideoImpression are registered trademarks of ArcSoft. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. and/or its affiliates under license. All other brand and/or product names are trademarks or registered trademarks of their respective holders and are hereby recognized as such.

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